[SMK] Social Media Knowledge

Digital Marketing News

Instagram moves into the web for new markets

In its continuing march to world domination under the approving wing of Facebook, Instagram now lets users share content via its mobile website. Mobile first, but only just Until now, the vast majority of people use Instagram via its native app. Indeed, ....

26/05/2017

It doesn’t seem that long ago the world was gobsmacked when Facebook breezily sailed passed the 1 billion user mark. Since then that club has been joined by Messenger and WhatsApp, and soon Instagram. But 2 billion, no platform's done that yet. It looks ....

It may be news to some, but Apple pays some sites—known as ‘affiliates’—to link to apps on the App Store. Heretofore, the base commission rate has been 7% for both app downloads and in-app purchases. Now, those commissions are going to be c ....

Snapchat blows off borders

25/05/2017 SMK Editor

In a welcome piece of UX redesign, Snapchat is halting its habit of automatically adding a white border to old photos that users share from Memories. Old snap memories ....

Google cooks up in-home Ad Opps

25/05/2017 SMK Editor

As if tagging along with Masterchef aspirants, Google is pitching Home as a hands-free cooking-assistant. What better way to catch an ear for a potential advertising opportunity? Steps to cuisine Home’s value as a quality cooking facilitato ....

Facebook is rolling out a new feature that overlooks your filters to provide a broader perspective, in an effort to count fake news. No (fake) news is good news Relevant content will now be presented with a list of links to additional ar ....

Yi Halo: 8K Google VR cam

24/05/2017 SMK Editor

Google and Yi Technology have paired to make the Yi Halo - a VR camera that’s already available to select creators. Spec-tacular It captures 8K X 8K video at 30 frames per second, or 5760 x 5760 video at 60 frames per second. Even with 17 lenses op ....

Are you still noticing a decline in the engagement and reach of your Facebook posts? Don’t worry, you’re not alone. With so much content being published on Facebook, getting your posts showing up in people’s newsfeeds is just one part of the batt ....

Chromecast, Google’s affordable solution for transmitting computer screens to TVs, is getting an update that will boost the quality of its video streams. Insider insights Chrome develop ....

Buy TV ad space via Google

23/05/2017 SMK Editor

DoubleClick—a Google subsidiary known for its internet ad serving services—is expanding to offer traditional TV ad space too. It’s promising access to both local and national markets… but it’s US only, for now at least. Single desk ....

Microsoft To-Do does in Wunderlist

23/05/2017 SMK Editor

To-Do is a new multi-platform productivity app from Microsoft that is set to supplant fan-favourite Wunderlist. From the award-winning team… Microsoft To-Do comes from the same team that made Wunderlist—a similar app that was acquired by Mic ....

Facebook expands into Ticket Sales

22/05/2017 SMK Editor

While Facebook might be many things, rock 'n' roll isn't necessarily one of them. ....