Placed: Snapchat's real-world metrics buy

30/06/2017 SMK Editor

Snap has acquired ad and location-based analytics outfit Placed. The purchase seems set to bolster Snapchat’s reporting, especially relating to real world purchases. Acquired measures Measuring offline ....

Snapchat slashes Ad Costs to save Bottom Line

29/06/2017 SMK Editor

Snapchat’s parent company Snap looks to increase revenue with late-in the game online coupons and incentives to media partners. Snap looks to crack champagne, last minute Achieving only US$149.65 million out of projected US$157.98 ....

You are what others Tweet

29/06/2017 SMK Editor

Let’s paint a picture: your brand has a social media page with a solid follower base. Posts made by followers are monitored to ensure they don’t breach the page’s published “house rules”. Some followers are a smidge over-enthusiastic ....

Box makes play for Business

29/06/2017 SMK Editor

Cloud service Box has recently launched a desktop app, with brands firmly in its sights. They’re calling it Box Drive. Inside the Box While still in beta, ....

Facebook sprints into live-streaming Sports

28/06/2017 SMK Editor

Facebook may be big, but that doesn’t mean its forgotten how to work out. The social network has signed a new deal that will see thousands of hours of esports events coming to a News Feed near you, really soon. Let’s get physical The ....

Pinterest pushes Auto-Play Video Ads

28/06/2017 SMK Editor

Pinterest isn't backward about being forward in promoting its growing array of marketing features. Less that a year after launching, Promoted Videos on Pinterest ....

Stat Attack: Instagram destroys Facebook for Engagement

28/06/2017 SMK Editor

While Facebook is the undisputed king of social, it’s no longer the chattiest. That mantle now belongs to Instagram. Conveniently for Facebook, it owns that platform too. Chatterbox New research from Socialbakers looked at 144 billion engag ....

Facebook's Trendy update

27/06/2017 SMK Editor

Always one to define or buck trends, Facebook has announced an update to the way it handles hot content. The Trending results page has been redesigned. S ....

You can now design your own Snapchat Geofilter

27/06/2017 SMK Editor

While Instagram might be cloning its most popular features at a breathtaking pace, it hasn't stopped Snapchat from rolling out new carrots for users. The latest: you can now create your own Geofilters more easily using a ....

Report: Recruiters turning to Facebook

27/06/2017 SMK Editor

While Facebook is one of the most popular places to express yourself online, a new report suggests you might want to exercise caution when posting and going for a job. Apparently recruiters are swarming over Facebook to vet candidates, and they’re not impres ....

Instagram dials up Snapchat cloning

26/06/2017 SMK Editor

If imitation is the sincerest form of flattery, Instagram really has a soft spot for Snapchat. The latest “Snapchat-inspired” update for Instagram: Location Stories. What a Story Location Stories, which collates multiple stories into ....