AI & DIGITAL MARKETING NEWS
Facebook, Instagram and Messenger unite
Here's something that's taken longer to happen than might be expected. Facebook is testing a feature that unifies notifications across Facebook, Instagram, and Messenger. Sorry WhatsApp, you don't make the cut this time. Family First ....
20/06/2017
Yup, you can now order food on Facebook
20/06/2017 SMK Editor
It was only a matter of time, really. Yes, you can now order food on Facebook. So there's no longer any reason to leave the house now, is there? Feed my Facebook Select Facebookers are seeing a cute Hamburger icon on desktop and mobile. It ....
Facebook reads the Riot Act on Fake Live Video
19/06/2017 SMK Editor
Facebook is cracking down on Pages publishing Live videos that aren’t, exactly, what you’d call engaging. Moving pictures Facebook has updated its L ....
Report: Influencers love Instagram the best
19/06/2017 SMK Editor
While fierce debates rage about which platform is the fairest of all, the proof is in the pudding. Or at least the stats. And when it comes to Influencers, Instagram reigns supreme. Insta-hits The ....
Martech Mashup: LinkedIn Job Matches go Mobile
19/06/2017 SMK Editor
Here are two handy updates for LinkedIn lovers: a new InMail Analytics Report and Today's Job Matches fo ....
Find the right Influencers using AI
16/06/2017 SMK Editor
New platform Soulmates.ai wants to connect brands with compatible influencers using its AI-powered interface. AI brings people together, for sales Dr. J. Galen Bu ....
Nine amps up with LiveRamp for Targeted Marketing
16/06/2017 SMK Editor
Nine, once a mere TV channel, has strategically partnered with Acxiom to exploit the wealth of data their multivarious media empire collects. Marketer opps Better targeting and better optimisation: that’s what the ....
Google Assistant gets stronger, smarter across devices
15/06/2017 SMK Editor
While Siri and Alexa have yet to re-invent the wheel, the dream of tech giants to create the perfect assistant has not dimmed. The latest update sees Google Assistant getting a slew of ....
Twitter goes 360 on Apple TV
15/06/2017 SMK Editor
An update to Twitter’s Apple TV app sees it become the first channel to bring 360 video to the medium. Siri nav Twitter’s Apple TV users can use their Siri remote to swivel and tilt their way to explore 360 videos on their lounge room screens ....
Google Attribute: your next Ad Analyser
15/06/2017 SMK Editor
At the recent Google Marketing Next event in San Francisco, Google announced it’s latest launch of a campaign analytics platform they’re calling Google Attribution ....
Pinterest Lens gets better in beta
14/06/2017 SMK Editor
Pinterest Lens, the ambitious visual discovery tool, has just got a bunch of updates. Here’s what you need to know. Lens a hand ....
Android clocks up 2 billion devices
14/06/2017 SMK Editor
It wasn’t so long ago that 1 billion seemed like kind of a big deal. That’s so 2015. Android has steamrolled past the high-water and is now running on 2 b ....