AI & DIGITAL MARKETING NEWS
Facebook: What our Winners are doing
For our business, local content is king. And majority of our Facebook posts on local content are made locally by the newsroom. So what are our winning newsrooms doing? More is more They are publishing one post an hour – spacing them out giv ....
06/04/2017
Vevo Vies for Music Vid Views
06/04/2017 SMK Editor
Vevo is one of YouTube’s most prominent suppliers of music video content. Now, it’s hoping to take traffic to its own site by expanding the features and interactivity on offer. ....
Dubble Exposure App Strikes Back
06/04/2017 SMK Editor
Back in 2013, Dubble burst onto the social image sharing scene and amassed a quick-fire 270,000 users. It then promptly dropped off the grid before finding a way to capitalise on early success. Now, Dubble is back. And, it’s ....
Search Marketing – Still the King!
06/04/2017 SMK Editor
When we hear about brands spending more money in digital we might think of Facebook – but Google still reigns dominant in online advertising. Facebook vs Google Google accounts for 40.7% of digital ad revenue in the US, whilst Facebook make ....
Periscope Producer opens up new ways to Stream
05/04/2017 SMK Editor
Periscope’s live streaming service has launched Periscope Producer, allowing content creators to broadcast from peripheral cameras, encoders, and software. Freedom from the phone Much of the excitement generated by ....
Soon's Event Finding App for the Next Generation
05/04/2017 SMK Editor
Managing Director Matt Mazzeo of Lowercase Capital recently announced the launch of Soon, a user-share app geared toward promoting virtual events. An events calendar for the new age Unlik ....
Facebook Study: The Persuasive Power of Video
05/04/2017 SMK Editor
Live, 360, VR, TV - it seems a week doesn't pass without Facebook making another move into video. Perhaps its unsurprising then that the social network has just released a study about the ....
How to improve deliverability to Gmail
04/04/2017 SMK Editor
Gmail is one of the largest and most popular email platform segments. For many B2C organisations, Gmail can easily make up over 35% of a database. In order to maintain healthy email engagement, achieving a good Sender Reputation to Gmail is crucial for any success ....
Best Practice Guide: Video on Pinterest
04/04/2017 SMK Editor
Pinterest may be best known for its namesake Pins, but video is growing on the platform. Last year Pinterest released its own video player and Promoted Videos. Now it's published a ....
Uptime: More Social Video
04/04/2017 SMK Editor
Uptime is the new app from Area 120—Google’s own start-up incubator for their employees’ indie ventures. It aims at fun, and has the potential to go further. ....
Martech Mashup: MailChimp's Order Notifications
03/04/2017 SMK Editor
MailChimp has unveiled Order Notifications, a new automation to help retailers increase brand awareness and improve the shopping experience for customers. Shopaholics Order Notifications let e-commerce businesses create and send personalised transaction ....
Google expands Search for Video
03/04/2017 SMK Editor
Google search algorithms will soon be trawling the visual contents of videos, in the same way they currently search for words in pages of text. Searchable video Google’s newly announced Cloud V ....