AI & DIGITAL MARKETING NEWS
Facebook reaches out to BlackBerry faithful
Once the darling of the smartphone set, BlackBerry is facing stormy weather in an ocean full of iPhone and Android users. However BlackBerry isn't done yet by a long shot - as a recent move by Facebook attests. Web slinger Facebook had previo ....
01/05/2016
Social media and your boss: be careful with what you post!
01/05/2016 SMK Editor
A social media rant about your boss or the company you work for can be tempting. But does it ever actually get anyone into real trouble? Yes, it does. Poster beware There are plenty of cases where employees and bosses have come to grief over soci ....
MarTech Monday: Google Calendar now finds you more time
01/05/2016 SMK Editor
Despite all our labour-saving devices and smart gadgets, it can be hard finding time to squeeze everything into a work day. Never fear: Google Calendar's on the job post-haste. Time traveller Google Calendar for Android (running with Google A ....
Facebook Messenger gets 1500 new emoji
01/05/2016 SMK Editor
How many emojis does it take to fill Messenger? More than a few thousand apparently, as Facebook's messaging app just rolled out 1500 new icons. Smiley face? Facebook explained in a ....
Qantas takes off with Snapchat
01/05/2016 SMK Editor
Friends, concerts, festivals, airlines. You might not have trouble picking the odd man out, but Australian Snapchat users can now get an insight into Qantas life alongside their social snaps as the company joins the platform. Flying to your phone ....
Instagram & Facebook get interactive video ads
29/04/2016 SMK Editor
Social ad publishers rejoice! Interactive roll-over video ads are coming to Instagram and Facebook. Deeper content, better engagement Publishers have long been fans of the interactive video format for ads because of the added depth of content the ....
Brands go Shazam!
28/04/2016 SMK Editor
Shazam, the music discovery app that can recognise a song and name it for you, has been dipping its toes into the marketing pool for some time. Now it’s diving in head first with the launch of Shazam for Brands. With open arms Up until now, ....
Pinterest overhauls iOS app
27/04/2016 SMK Editor
If you’re an iOS Pinterest user, you’ll have noticed some big changes with the latest app update. The popular visual discovery tool as given its iOS a major overhaul. Here’s what they&rsquo ....
ShopStyle launches new Instagram widget
27/04/2016 SMK Editor
Many fashionistas will be familiar with ShopStyle as a shopping search engine. However, ShopStyle also has its fingers in the social monetisation pie via their offshoot, ShopStyle Collective. ....
SMK App of the Week: LinkedIn Students
26/04/2016 SMK Editor
LinkedIn has announced the roll-out of a new app for university graduates about to enter the job market: LinkedIn Students. A new direction LinkedIn is making a priority of attracting younger users to their platform and Students represents a bold step in ....
YouTube first to go live in 360 degrees
26/04/2016 SMK Editor
Will 2016 be the year we remember as the year that 360 immersive VR video goes mainstream? With the unveiling of Live 360, YouTube is certainly doing everything they can to make it happen. Stealing a march on Facebook Over the past year, ....
Number Crunch: Tablets 2016
25/04/2016 SMK Editor
Australia Day, 2010: Most people had never heard of a tablet computer. A day later, Apple launched their first generation iPad. Six years on, tablets are all-but ubiquitous, and the market is still going strong. Uptake By 2012, 24% of Aussies own ....