Pinterest announces How-To Pins for brands
Pinterest has just announced a new feature called how-to Pins, designed to give users practical tips on everything from baking bread to crafting keepsakes - and keep them on the platform for longer. How-to Pin to win Pinterest announced the news in a ....
08/04/2016
Time to talk Ambush Marketing
07/04/2016 SMK Editor
Whenever a big event comes to town, ambush marketing is front of mind for brand owners and marketers. But what is ambush marketing, and what does it mean for your campaigns? What’s ambush marketing? Ambush marketing happens ....
Keep your email anonymous with BlankStamp
07/04/2016 SMK Editor
When it comes to making anonymous phone calls or tweets, there are plenty of options out there. Sending an anonymous email can be a lot trickier, unless you want to go through the hassle of setting up a dummy account. Keeping your identity secret just beca ....
SMK's app of the week: Moment
05/04/2016 SMK Editor
Being online is important and often awesome, but too much of anything can be a bad thing. Helping realign your digital yin and yang is nifty new app Moment. Stay in the moment ....
Yahoo Mail gets better, smarter
05/04/2016 SMK Editor
Reports of Yahoo's death have been greatly exaggerated. While the venerable internet player may not enjoy the top billing it once did, Yahoo continues to maintain a massive audience and features to boot. The latest is a ....
Twitter launches new Customer Service tools
05/04/2016 SMK Editor
Twitter's user base might continue to float in limbo, but you can't accuse the platform of not trialling new features for users and brands. Two of the latest for marketers are new customer service tools. Customer is always #right Twitter ....
Video views coming to Instagram
05/04/2016 SMK Editor
Video has long been hard currency on Facebook, now Instagram is getting into the game with the announcement that video views are coming soon. Insta-view Instagram brok the news in a ....
Skype extends the love to web users
03/04/2016 SMK Editor
Skype continues to be a part of our mobile, and increasingly web-based lives. At least if Microsoft has any say in it. Skype for Web has just received an update geared towards chatting from ....
Number Crunch: Mobile Marketing
03/04/2016 SMK Editor
Perhaps more than any other product or category, mobile marketing continues to grow in reach, users, and engagement. We're constantly online and on-the-go, which means more opportunities for savvy marketers. Here's a look at the state o ....
MarTech Monday: AdEspresso for Facebook
03/04/2016 SMK Editor
While Facebook boasts an increasingly powerful suite of ad tools, there's still plenty of room to tune up your Facebook spend. Today we're looking at one of the most effective ways: AdEspress ....
Convergence VR Festival 2016
01/04/2016 SMK Editor
You might have heard a lot about 360 video and Virtual Reality this year, but it can be hard to visualise without strapping on a headset. Happily help (and explanations) are at hand ....
Facebook now has 1b Daily Users
01/04/2016 SMK Editor
One year ago Facebook launched On This Day, the feature that took users down memory lane in an attempt to pause and reflect. And hopefully boost Facebook's engagement stats. ....