[SMK] AI & Digital Marketing Capability Transformation

AI & DIGITAL MARKETING NEWS

SMK's app of the week: Moment

Being online is important and often awesome, but too much of anything can be a bad thing. Helping realign your digital yin and yang is nifty new app Moment. Stay in the moment ....

05/04/2016

Yahoo Mail gets better, smarter

05/04/2016 SMK Editor

Reports of Yahoo's death have been greatly exaggerated. While the venerable internet player may not enjoy the top billing it once did, Yahoo continues to maintain a massive audience and features to boot. The latest is a ....

Twitter's user base might continue to float in limbo, but you can't accuse the platform of not trialling new features for users and brands. Two of the latest for marketers are new customer service tools. Customer is always #right Twitter ....

Video views coming to Instagram

05/04/2016 SMK Editor

Video has long been hard currency on Facebook, now Instagram is getting into the game with the announcement that video views are coming soon.  Insta-view Instagram brok the news in a ....

Skype extends the love to web users

03/04/2016 SMK Editor

Skype continues to be a part of our mobile, and increasingly web-based lives. At least if Microsoft has any say in it.  Skype for Web has just received an update geared towards chatting from ....

Number Crunch: Mobile Marketing

03/04/2016 SMK Editor

Perhaps more than any other product or category, mobile marketing continues to grow in reach, users, and engagement.  We're constantly online and on-the-go, which means more opportunities for savvy marketers.  Here's a look at the state o ....

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While Facebook boasts an increasingly powerful suite of ad tools, there's still plenty of room to tune up your Facebook spend. Today we're looking at one of the most effective ways: AdEspress ....

Convergence VR Festival 2016

01/04/2016 SMK Editor

You might have heard a lot about 360 video and Virtual Reality this year, but it can be hard to visualise without strapping on a headset. Happily help (and explanations) are at hand ....

Facebook now has 1b Daily Users

01/04/2016 SMK Editor

One year ago Facebook launched On This Day, the feature that took users down memory lane in an attempt to pause and reflect. And hopefully boost Facebook's engagement stats. ....

There's a difference between appearing online and being online, and a new concept program wants to take that to the next level. You Botter believe it Conceived during TechCrunch's Disrupt Hackathon earlier this month by developer Irene Chang, ....

Google Ads go undercover

01/04/2016 SMK Editor

If it looks like a duck and quacks like a duck….it’s a Google Ad? A new update from Google sees new ad units that look suspiciously like the pins used in Google Maps. Pin the tail on the product Google announced the ....

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Privacy in a Social World

01/04/2016 SMK Editor

Social media platforms are big business. They allow brands to gather vast amounts of personal information and content, and use it to market their wares. But in doing so, brands must ensure they comply with privacy and spam laws. What can I ....