[SMK] AI & Digital Marketing Capability Transformation

AI & DIGITAL MARKETING NEWS

Video blogging – does a commercial relationship need to be disclosed?

Video blogging (vlogging) – does a commercial relationship need to be disclosed? Yes!  A commercial relationship between a vlogger and a business selling a product should be disclosed, to avoid misleading consumers. In Australia the ACCC ....

09/03/2016

SMK's app of the week: Tint

08/03/2016 SMK Editor

Helping put the "social" back in social media is affable new app Tint. Social hubs Tint lets you curate the best content from the major platforms to create what it dubs &q ....

Are you managing an active Instagram account and looking for some fresh ideas beyond selfies and puppies? OKDOTHIS for might have the answer, using data to provide image-fuelled ....

Number Crunch: Vine 2016

07/03/2016 SMK Editor

Vine might not be in the same league as Facebook or YouTube, but it could be argued that the looping video service has changed the way we watch videos online. Read on to find out what's in store for the plucky platform in 2016.  Vine time ....

Periscope has just released some handy new features designed for brands and sun lovers. Fun in the sun Periscope for iOS now sports an updated stabilisation feature, meaning live streams now more professional. Broadcasters can now also add their local ti ....

Google Chrome gets real

07/03/2016 SMK Editor

Google Chrome for Android just got a lot more real - literally and figuratively. Let's get physical Google's Physical Web, the clever feature that lets smartphone ....

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If we learned anything about Mark Zuckerberg during his two month paternity leave, it's that he really, really li ....

Top three video editing apps

03/03/2016 SMK Editor

With video an increasingly integral part of social content plans, trimming and preening your vision so it’s looking its very best has never been more vital. Happily, it’s also never been easier – as these three easy-to-use editing tools show. ....

Love ‘em or loathe ‘em, emojis aren’t going away anytime soon. In fact, Facebook just rolled out global support for six new universal emojis. And if you’re not up to speed on your smiley and frowny faces, a new service called ....

Gmail just became more secure

02/03/2016 SMK Editor

You may not have known it, but Safer Internet Day has just been celebrated (or at least observed) around the globe. In a nod to the humble but i ....

A new Microsoft partnership aims to boost Office 365’s features for marketers on iPhone Microsoft has partnered with document reader service Doculus to make working on Office 365 via your iPhon ....

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SMK's app of the week: Intercom

01/03/2016 SMK Editor

They say the customer is always right. And while this might not strictly always be the case, top-notch customer service is an essential part of success – whether it’s face-to-face, over the phone, or online. New app  ....