LinkedIn Launches New “Document Ads” For Lead Generation & Content Marketing
LinkedIn has announced three new ad tools to help you make the most from your campaigns on the platform. Documents ads, offline conversation data integration and an exciting new Media Library should be available to marketers and advertisers moving forward. The newest a ....
27/10/2022
Facebook Kills Off Instant Articles
24/10/2022 Russell Hughes
In yet another indication that short-form video is the tail that wags the dog of big social media platforms, Facebook has announced another shift away from news content. And, by doing so, it will put m ....
[NEW STUDY] Brands Are Wining With Instagram Reels
19/10/2022 Russell Hughes
Instagram Reels might always be considered the ugly stepsister of TikTok in some quarters, but nobody can deny that the results it's getting are encouraging for Meta. According to the platform, 20% of ....
TikTok Increases Video Descriptions To 2,000+ Characters In New Search Play
17/10/2022 Russell Hughes
Businesses on TikTok will have more ways to make sure their content does well in search due to a massive increase in the length of character descriptions. Before the change, TikTok limited descriptions to 300 characters. Now, marketers can type out a whole essay’s worth ....
YouTube Streamlines Vertical Video Creation
10/10/2022 Russell Hughes
YouTube is making it easier for marketers to create vertical video ads to take advantage of the short-form video phenomenon. When you think short-form, most almost instantly think of TikTok. However, YouTube Shorts is a platform that should not be underestimated. ....
Meta introduces Collaborative Ads for local delivery on Facebook & Instagram
07/10/2022 Russell Hughes
Meta has introduced a new way for brands and retailers to partner up to sell products on Facebook and Instagram. What are Facebook Collaborative Ads local delivery? Collaborative Ads local delivery will let brands promote products across Meta’s ....
Meta Outlines How To Maximise Facebook Organic Reach
06/10/2022 Russell Hughes
Social media managers rejoice! Meta has shared an overview of how you can maximise reach on Facebook and boost organic exposure via News Feed distribution. In the first of a three-part series, Meta say ....
TikTok Joins Instagram With Latest BeReal Clone
03/10/2022 Russell Hughes
Well, well, well. What a turn-up for the books this is. The copyee has now become the copier as TikTok has revealed a new feature called TikTok Now. What is TikTok Now? TikTok now is essentially a clone of BeReal, an app that prompts users to shar ....
Meta Makes Managing Instagram & Facebook Profiles Easier
30/09/2022 Russell Hughes
Social media marketers rejoice, Meta is making it easier for people to switch between Facebook and Instagram accounts via the Accounts Centre. Additionally, it's testing ways to make it easier to create new accounts on both platforms. ....
YouTube Clones TikTok With New Shorts Video Responses
28/09/2022 Russell Hughes
If imitation is the best form of flattery, TikTok must be absolutely delighted when it surveys the social media landscape. We've already seen Meta jumping through hoops to add TikTok-inspired features to Reels, and now YouTube is doing the same! An incredibly popular feat ....
Google Streamlines Ad Creation & Reporting
26/09/2022 Russell Hughes
Google will make it easier for marketers to spot new opportunities, give consumers better adverts and help them engage with your business. To do that, Google is streamlining ad creation and reporting by rolling out workflows and reports that “bring assets together”. T ....
Microsoft launches integrated Facebook, Instagram & Google campaign offering
19/09/2022 Russell Hughes
Microsoft has just announced an industry first, releasing an integrated marketing campaign solution which runs across a range of competitor channels. Microsoft, yes, you read that correctly. Microsoft Ads (for Bing - yes, Microsoft still has a search engine) has announ ....