Google Streamlines Campaigns With 3 New Creative Tools
Google has released three new updates which could seriously cut ad creative production times for businesses large and small. The new updates should make it easier for marketers to create ads and collaborate with team members. It hopes to help brands “unlock the benefits ....
05/08/2022
LinkedIn Business Manager Now Live for Pages & Ads
04/08/2022 Russell Hughes
Following the June announcement of LinkedIn Business Manager, the platform has now gone live for Pages and Ads. What is LinkedIn Business Manager? Launched as a central control station f ....
Instagram Adds New Editing & Engagement Tools for Reels
01/08/2022 Russell Hughes
It's been a mixed week or so for Instagram, which announced new tools for Reels but has backed down on other changes after criticism from users, creators and celebs alike. We'll address that awkward turn-around later because there's a bit to get through regarding the new ....
YouTube & Shopify expand in-stream commerce opportunities
29/07/2022 Russell Hughes
YouTube has announced a host of new shopping features enabling Shopify merchants to feature their products across their YouTube channels and content. With the launch of the YouTube Shopping on Shopify, merchants can easily integrate t ....
Facebook Overhauls Feeds In Major Redesign
27/07/2022 Russell Hughes
Facebook is set for a major overhaul and the way users consume content is getting a big redesign. Now, whenever there’s a big change you can guarantee some people will be up in arms about it - but this move may actually be a step in the right direction. A n ....
Instagram Improves Business Discovery Tools Within Instagram Maps
25/07/2022 Russell Hughes
Get ready folks, because if you get your Instagram offering right, you may be about to see a swarm of folk begging you to take their money. That’s because Instagram has updated its Maps offering to i ....
Google Announces Ads Creative Studio for Rich Personalisation
22/07/2022 Russell Hughes
In a move that should appeal to advertisers, Google has announced a new feature called Ads Creative Studio (ACS). After a successful beta launch last year, it’s now available globally. We know that g ....
Google Releases New Metrics for Google Analytics 4
20/07/2022 Russell Hughes
The A in GA4 just got juicer as Google Analytics 4 has introduced three new metrics to the platform. The trio will be available across surfaces such as explorations, segments, audiences, reports and the Google Analytics Data API. ....
Instagram Expands Reels Template Access, Speeding Up Video Creation
18/07/2022 Russell Hughes
With both Instagram and now Facebook shifting focus to Reels, the pressure for brands and marketers to jump on board the Reels bandwagon has been rack ....
[New Study] Instagram Engagement Is Down. What Next?
15/07/2022 Russell Hughes
Instagram engagement is down, according to a new study. Is the platform dead, or do your ideas need refreshing? Well, the good folk over at Later analysed over 81 million Instagram feed posts between ....
Instagram & Facebook Business Support Gets An Overdue Upgrade
13/07/2022 Russell Hughes
A lack of contact and support for Facebook and Instagram has caused frustration for marketers for years, but now it looks like that issue could be solved for some people. Why? Because Meta has upgraded its business support options. Now called Meta Pro Team, small business ....
Meta Announces New Creator Marketplace For Influencer Activity
10/07/2022 Russell Hughes
Meta has added more ways for creators to make money on Instagram and Facebook and is expanding its existing monetisation tools to more people. Its main addition is a Creator Marketplace on Instagram. Creator Marketplace is where creators can go to be discovered by brands ....