Meta Tests New Promotional Offers In Ads & Expands Lead Gen Campaigns
Meta is testing promotional ads; a format designed to make it easier for brands to run promotions on Facebook. According to a study in the UK by YouGov, 85% of shoppers seek out promotions or offers be ....
29/05/2023
Meta Announces New Video & Augmented Reality Ads
22/05/2023 Russell Hughes
Meta has announced that augmented reality (AR) is coming to Reels Ads and Facebook Stories. Facebook’s parent company broke the news at IAB’s NewFront 2023 and said the update will provide “new ways for advertisers to reach customers, in ....
TikTok Launches “Pulse Premiere” Linking Brands & Premium Content
19/05/2023 Russell Hughes
TikTok has launched a new ad product that will let marketers place advertisements directly after content from “premium publishers.” Pulse Premiere - more value for money It’s calle ....
How does Google plan to Supercharge Search with generative AI
17/05/2023 Russell Hughes
Google has unveiled new generative AI capabilities in Search, which it calls Search Generative Experience (SGE). According to head honchos at the company, SGE will allow users to get the information they need faster and easier. ....
Meta Rebrands; Expands Branded Content Offering
15/05/2023 Russell Hughes
Meta has rebranded Branded Content Ads as Partnership Ads and has shared fresh ways for brands and creators to work together on advertising. Branded content is content that the creator has been compens ....
Instagram Now Allows 5 “Links In Bio”
12/05/2023 Russell Hughes
You know when you see an account that directs you to its ‘link in bio’ and you find a third-party solution via Linktree or another provider? Yeah, well those days could be under threat thanks to Instagram’s latest change. ....
Google Announces Verified Gmail “Blue Ticks” For Email Marketers
10/05/2023 Russell Hughes
Google is set to introduce a new feature on Gmail that will display a blue checkmark beside the names of certain senders to confirm their identity. The checkmarks will be automatically applied to businesses that have implemented Gmail's existing Brand Indicators for Message ....
[NEW REPORT] TikTok Engagement Now 12x Instagram
08/05/2023 James Fitzgerald
RivalIQ has released its 2023 TikTok Benchmark Report that analyses metrics such as engagement rates, hashtags, mentions, posting frequencies and more to provide marketing managers with data to compare how their efforts are doing vs other brands. TikTok Videos p ....
Meta Expands Retail Marketing Offering, As Retail Media Booms
05/05/2023 James Fitzgerald
Amid the boom in retail media, Meta has expanded its retail marketing offering to reach more customers and sell more products. According to a report from WARC Media and GroupM, total search advertising spend is projected to reach $US350.4bn this year, with $US93.8bn comin ....
[NEW STUDY] How To Create High-Performing LinkedIn Video Ads
03/05/2023 James Fitzgerald
LinkedIn differs from other social media networks in many respects, but not one: video gets the highest engagement rates on the platform. That’s good information for marketers to have - but you know what’s even better? Knowing the specifics that drive engagement and i ....
Meta Expects Ad Building Generative AI Tools To Launch In 2023
28/04/2023 SMK (Social Media Knowledge)
Well, it’s official: the AI arms race has well and truly begun. To many outsiders, it seems like Chat GPT has leaped ahead of traditional internet giants such as Google, Meta and Apple with its AI technology. Not true, says Meta CTO Andrew B ....
TikTok Explains How To Unlock Trending Communities
24/04/2023 James Fitzgerald
Unlocking the power of communities could be the next big thing for TikTok marketers looking to maximise messaging and brand recognition among users. TikTok for Business ....