Number Crunch: Email Marketing

09/03/2015 SMK Editor

Email marketing remains the workhorse of many brand campaigns. Not as sexy as Instagram or slick as Facebook, email remains a key way for brands to communicate with customers. Here's a look at how email marketing looks in 2015.  You've Got Ma ....

Tumblr bucks trend, goes for longer form content

06/03/2015 SMK Editor

Tumblr continues to confound expectations this year.  A recent report found Tumblr is now the fastest growing social network. Now Tumblr is bucking th ....

Three ways to extend organic reach on Facebook

05/03/2015 SMK Editor

While Facebook is now largely a pay-to-play space, there are still a few tips and tricks the crafty user can employ to increase their reach.  Here are three easy ways to win. 1. Rich media Text-only posts are so passé. Users (and Face ....

Promoted Tweets increase their reach

04/03/2015 SMK Editor

Twitter hasn’t taken its foot off the pedal this year, launching new ways to engage, ....

Google will soon give mobile-friendly sites priority

04/03/2015 SMK Editor

Been thinking about rehashing your website so it works on mobile?  Well there's no time like the present - Google will soon starting giving search priority to mobile-friendly websites. Mobile movings Google ....

Amazon takes on Google and Microsoft with WorkMail

03/03/2015 SMK Editor

Amazon has just launched WorkMail,  an email and calendar product aimed at corporate customers. Press send Amazon claims WorkMail makes it easier f ....

SMK's app of the week: Acompli

03/03/2015 SMK Editor

Having emails on-the-go is a mixed blessing. On the one hand, being available at any time is virtually a given for many marketers. On the flip side, amid the flurry of electronic correspondence it can be hard to the important emails from the rest.  On ....

Number Crunch: Photos

02/03/2015 SMK Editor

In the ever-changing world of social, one thing remains comfortingly constant. The dominance and effectiveness of photos for everyone from individual users to multinational brands. As 2015 steams along, here's a closer look at images online. P ....

Google tests Live Chat Feature for brands

02/03/2015 SMK Editor

Google is reportedly working on a new feature that bakes Live Chat into search. Chatterbox According to Tech Crunch, when some users search for a se ....

WhatsApp comes to the Web

27/02/2015 SMK Editor

WhatsApp devotees rejoice: the super popular app is now available on desktop. As long as you're an Android, BlackBerry or Windows Phone user. WhatsApp with that? WhatsApp announced the news in a ....

Report: Australia lagging behind NZ for innovation

26/02/2015 SMK Editor

Australia is lagging behind New Zealand and other smaller markets, according to a new report. C'mon Aussie The Harvard Business Review ....