Pinterest doubles down on Promoted Video

21/06/2018 SMK Editor

Two years after Pinterest launched Promoted Video, marketers are working with businesses to build on that foundation and take the feature in bigger directions. Take it to the max Having found that users are 2.6X more likely to make a pur ....

RIP Facebook Trends

21/06/2018 SMK Editor

Facebook has removed its sometimes controversial section dedicated to trending posts in order to make way for more news-orientated content. Extra extra, no more Trending In what Facebook is describing as “future news experiences,&r ....

Grow your customer base on Pinterest

20/06/2018 SMK Editor

Get the most out of your small business with Pinterest’s latest guide to reach customers and expand your audience. Focus on what works There are three key ingredients when it comes to drumming up a larger fan base, that form the ....

IAB hits $88 billion in 2017

20/06/2018 SMK Editor

The Interactive Advertising Bureau has been reported by PricewaterhouseCoopers as achieving a multi-billion dollar milestone of note. Movin’ on up Video, social, search, and audio are all in the wheelhouse of interactive advertisin ....

New Pew puts teens on YouTube, Snapchat

20/06/2018 SMK Editor

The most recent internet and technology report from the Pew Research Center studied important social media metrics for US users born after 2000. ....

PayPal integrates into Gmail and YouTube

19/06/2018 SMK Editor

Google is partnering with PayPal to make transactions across its many services a seamless process. Just need your deets Users may notice the ability to enter PayPal details to their Google Play accounts and ....

Reddit rolls out Night Mode plus Major Redesign

19/06/2018 SMK Editor

Reddit, the popular “front page of the internet” has traditionally maintained a famously minimalist design. Now that's all changed as part of a significant desktop UX upgrade. Power save, go dark Amidst the many sleepless ....

A non-hysterical guide to the GDPR

19/06/2018 SMK Editor

Changes to the European Union’s General Data Protection Regulation (“GDPR”) are now in effect, requiring organisations to provide a high level of protection regarding the personal data of individuals in the EU, and ensuring those individ ....

Facebook revs up Dynamic Auto Dealership Ads

18/06/2018 SMK Editor

Facebook is making new lead-gen features available to car dealerships that can be fed right through their CRM. Connecting with the consumer Ads created using a dealership’s vehicle catalogue can deliver leads directly to a salesper ....

Mobile drives local business

18/06/2018 SMK Editor

Facebook IQ commissioned third-party international market research firm Factworks to create a better understanding of user engagement with their  ....

Martech Mashup: Updated Optimize for AdWords

18/06/2018 SMK Editor

Optimize is part of Google Analytics Solutions, with native integration of all sorts of useful traffic an ....