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Facebook IQ: The Thirst for Mobile

Is your mobile marketing game up to speed?

New insights from Facebook might be able to tweak your mobile mojo even further. Around drink culture at least.

On the Grow

The Thirst for Mobile report from Facebook IQ surveyed the beverage path to purchase from over 1000 Facebook and Instagram users in the US.

Facebook says more than one third of people in the US now use Facebook or Instagram when in a restaurant or bar (no stats on how many of these are on Tinder at the same time).

Significantly 98% of beverage conversations on Facebook in March 2017 occurred on mobile.

Drink up

The content these users create, using hashtags such as #coffee and #wine, encourages others to sink a few.

In fact, 50% of those surveyed admit they’ve tried drinks as a result of posts from friends on Facebook.

While over 40% of younger millennials say being exposed to images and video on Facebook and Instagram helps them choose to buy a new non-alcoholic beverage.

Cheers Big Ears

People are also using their mobiles to find retailers.

Close to three quarters of respondents say they use their smartphones to look for local stores selling their desired beverage.

Other trending topics around beverages include nostalgic flourishes such as Maraschino cherries (19.4X conversation growth on Facebook), and specialty ingredients like Buddha’s Hand, a citrus fruit from China often used in alcohol infusion recipes.

There, you've learned something new. 

Do you leverage conversations on Facebook for marketing? Let us know in the Comments.

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