A fresh coat of paint on Google Maps may have knock-on effects for colour schemes and embeds that use the popular wayfinding service.

As good as a holiday

The official word from Google: they’re updating the look so it ‘better reflects your world, right now.’

In practice, this includes tweaked classifications, new icons, a new colour scheme and other display changes.

It seems more specificity is now allowed for business classifications linked to new icons: relevant icons will display with traditional Map pins.

Also, commonly searched business types now have colour-coded pins. For example, food and drink are now orange, shopping is blue and entertainment is cyan. 

On the map

Businesses can benefit from good Google Maps listings.

To keep up appearances, revisiting business profiles may be in order.

Ensure classifications are correct, so you get the best results with the right icon and correct colour code.

Got any good suggestions for new icons that Google Maps’ update may have missed?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.