AdMob’s better data on 'Rewarded Ads'

30/05/2018 SMK Editor

‘Rewarded ads’ are growing in popularity, so AdMob is making it easier to see how yours are working. AdMob’s rewarded ads AdMob—the mobile advertising comp ....

Gmail's clever new Type Feature

30/05/2018 SMK Editor

Google has added a new tool to make composing emails faster and more intuitive with a bit of an AI edge. Predictable The new predictive add-on can generate suggested phrase endings that the user can accept or reject, thanks to ....

Sad Q1 for Snapchat

30/05/2018 SMK Editor

Snapchat’s latest numbers are the least favourable they’ve ever been with a 15% fall in shares within the first quarter of 2018. Frowny Ghost Snapchat's shareholders are not excited by the slowed 2.3% growth, compared to ....

Agencies invited to Google My Business

29/05/2018 SMK Editor

Agencies will soon be able to sign-up for agency-specific Google My Business accounts, to manage client accounts and listings in a G-approved way. Third-party party ....

Guest Post: What Happened to Video on Facebook?

29/05/2018 SMK Editor

We recently came across this article by Nick Henderson, Global Manager of Social for Tourism Australia, discussing what's happened to video on Facebook, following recent algorithmic changes.    We reckon it's chock full of ....

LinkedIn’s Hiring Guide Explained

29/05/2018 SMK Editor

With graduation in the air and new professionals taking to the job force, LinkedIn is sharing its best recommendations to get employed. Timing is key After analysing the success of 2016-2017 graduates, the professional networking platfor ....

Google IO and the Future of Search

28/05/2018 SMK Editor

At the recent Google I/O Developer Conference, almost nothing was mentioned about the one thing we all think about when we hear the name ‘Google’: Search. Searching for answers Although very little was spoken, perhaps Google’s ....

Martech Mashup: Old AdWords dead by 2019

28/05/2018 SMK Editor

AdWords is almost old enough to buy a beer. Before it celebrates its 18th, the folks who created it are forcing it to put on its grown-up outfit. New AdWords = The AdWords Jerry Dischler, AdWords’ VP of Product Management, announced on their ....

Facebook gets personal with Ad Targeting

28/05/2018 SMK Editor

Facebook is once more in rhetorical hot water as watchdog’s learn the platform can target users by very intimate information. Oh Facebook Despite religion, sexuality and political beliefs being classified as sensitive information u ....

Windows 10 enhances Screenshot

25/05/2018 SMK Editor

Windows 10 has announced plans to rollout new annotation tools for screen captures allowing users to customise and share screenshot ....

Facebook shows off new Live Tools

25/05/2018 SMK Editor

Facebook is rolling out a host of new features for publishers to make the most of their Facebook Live content. Facebook Live: Tips Going Live continues to remain a popular means to generate buzz around a brand, which is why Live content ....