Snapchat releases Creator Analytics

14/03/2018 SMK Editor

Snapchat has long been mum on sharing stats regarding creator content, but will soon offer view counts and demographics within the profile settings. Measurements in creativity The platform will finally give creators insight into weekly, ....

Android-approved devices, fit for enterprise

13/03/2018 SMK Editor

Google is looking to establish the high ground in confidence for mobile devices and services used in enterprise. Google’s stamp of approval for business To promote their list of approved products and providers, Google has established their own bran ....

Snap Map arrives on Web

13/03/2018 SMK Editor

Snapchat is bringing its popular Snap Map format to the web for anyone to view, effectively extending the reach of advertisers. X marks the ad(venture) The addition of a web-based map allows non-mobile users to ....

LinkedIn Salary Insight breaks down wages

13/03/2018 SMK Editor

LikedIn Has built on the launch of its Salary feature by bringing new insights into wages of perspective employers. More ‘insight’ for you You may have noticed new info popping up with posted job listings, showing estimated a ....

Snapchat stays away from Live Broadcasting

12/03/2018 SMK Editor

The recent Winter Olympics might provide an insight in Snapchat's future plans for broadcasting. Namely, not much in the way of personal live strearming. Olympic samples Snapchat streamed segments of NBC’s Live Olympic coverage ....

Martech Mashup: Google Lens on Oz devices

12/03/2018 SMK Editor

Google Lens is set to become more broadly available and will integrate more tightly with Google Assistant. Look at your images, smartly Google Lens uses v ....

Facebook buckles down on Page Analytics

12/03/2018 SMK Editor

Facebook is refining how it measures the reach of Pages, recording views as opposed to amount shared. Numbers in flux The new metrics to measure a business’ penetration within Facebook will actually be monitoring how often a Page f ....

Facebook funnels more funds into Groups

09/03/2018 SMK Editor

Facebook is committing tens of millions into expanding its Groups services, with more features to build communities. Facebook getting’ communal Facebook has introduced the Facebook Community Leadership Program to help educate users ....

Snapchat launches DIY Face Lenses

09/03/2018 SMK Editor

Snapchat has announced Studio, a new platform giving users the ability to created their own event-specific face Lenses. There’s a Lens for that Snapchat users can now choose from a myriad of selections, from bunny ears to mouth-pro ....

Facebook Stories brings Photo Studio to Desktop

09/03/2018 SMK Editor

Facebook has updated Stories with a dedicated photo editing feature for desktop users, allowing for the addition of colour filters, text, and stickers. Tumbleweeds and pixel polish Even with Facebook Stories being something of a ghost to ....

Instagram innovates with ‘Collection’ ads

08/03/2018 SMK Editor

Instagram is introduction Collection Ads: blending videos with product catalogs allowing users to shop without leaving the app. Rise of the Collection Campaign Following Facebook’s successful test of the new ad form, Instagram is c ....