AI & DIGITAL MARKETING NEWS
Instagram expands Stories beyond 24 hour Lifespan
You’d have to be living under a rock not to notice that Instagram Stories has been somewhat of a success. Now Stories looks set to expand, as its lifespan just got longer. What a difference a day makes Until now, Stories could only be poste ....
21/12/2017
Study: Half of all Aussies now on Messenger
21/12/2017 SMK Editor
While concrete social stats are hard to come by in the Antipodes, Facebook has recently unveiled a bunch of data about Down Under. It turns out we’re really quite keen on Messenger. Pump up the Volume It turns out more than 13 million Aussi ....
Facebook testing Red Envelope and Breaking News Features
20/12/2017 SMK Editor
Never one to sit on its laurels regardless of the time of year, Facebook is working on at least two new interesting features over the silly season: Red Envelopes and Breaking News. Red Letter Day? According to ....
LinkedIn's Resume Assistant Launches
20/12/2017 SMK Editor
Looking for a fresh start in the New Year? Once the turkey and Christmas pudding has been digested, consider sprucing up your resume over the break. Indeed, LinkedIn has a new resume wizard to streamline the process. Look at me LinkedIn h ....
You may soon be able to follow Hashtags on Instagram
20/12/2017 SMK Editor
You can follow everything from dapper dogs to bread face blogs on Instagram. If that ....
Has Twitter's character limit fallen flat?
19/12/2017 SMK Editor
Proving the old adage ‘less is more’, it seems Twitter’s recent move to fling open the gates of character limits has fallen flat with users. Muted movements Since allowing tweets to extend to 280 characters in November, new data ....
Surroundings influence Snapchat usage
19/12/2017 SMK Editor
Snapchat has revealed new data around how location plays a big part in Snaps being shared. At the top of the list: parties. Social spots spur snaps It turns out it’s not merely interesting locales that are driving snap shar ....
Adding transparency to Facebook Ads
19/12/2017 SMK Editor
Facebook has announced plans of a new system for disclosing groups and companies paying for ads on their platform. The death of “Dark Posts” Ads meant to target specific types of people, while remaining invisible to others, are being brought ....
Martech Mashup: Google Files Go now Live
18/12/2017 SMK Editor
Without much fanfare, Google has released the beta version of Files Go, ....
Twitter pledges Ad Transparency Centre
18/12/2017 SMK Editor
Twitter has responded to criticism regarding its role in Russian misinformation campaigns with the establishment of a new centre aimed at clearing the air. Or at least the tweets. Rhetoric of tweets Twitter’s new ....
Add guests to Instagram Live Video
18/12/2017 SMK Editor
Instagram has announced they will be enhancing video streaming, with a feature that allows users to add guests to live feeds. Bring more to the party Following a limited test that was rolled out last August, ....
Smart reply comes to LinkedIn
15/12/2017 SMK Editor
LinkedIn has announced it's adding predictive smart reply technology to its messaging platform. Machine learning to help you chat LinkedIn Product Manager Arpit Dahariwal revealed ....