Twitter trials $99 Subscription for SMEs

21/12/2017 SMK Editor

Here’s something that could be of real benefit for brands: a subscription-based model for purchasing promoted tweets. Money in the bank After months of testing, Twitter has launched a self-service ad subscription service (try sayin ....

Instagram expands Stories beyond 24 hour Lifespan

21/12/2017 SMK Editor

You’d have to be living under a rock not to notice that Instagram Stories has been somewhat of a success. Now Stories looks set to expand, as its lifespan just got longer. What a difference a day makes Until now, Stories could only be poste ....

Study: Half of all Aussies now on Messenger

21/12/2017 SMK Editor

While concrete social stats are hard to come by in the Antipodes, Facebook has recently unveiled a bunch of data about Down Under. It turns out we’re really quite keen on Messenger. Pump up the Volume It turns out more than 13 million Aussi ....

Facebook testing Red Envelope and Breaking News Features

20/12/2017 SMK Editor

Never one to sit on its laurels regardless of the time of year, Facebook is working on at least two new interesting features over the silly season: Red Envelopes and Breaking News. Red Letter Day? According to ....

LinkedIn's Resume Assistant Launches

20/12/2017 SMK Editor

Looking for a fresh start in the New Year? Once the turkey and Christmas pudding has been digested, consider sprucing up your resume over the break. Indeed, LinkedIn has a new resume wizard to streamline the process. Look at me LinkedIn h ....

You may soon be able to follow Hashtags on Instagram

20/12/2017 SMK Editor

You can follow everything from dapper dogs to bread face blogs on Instagram. If that ....

Has Twitter's character limit fallen flat?

19/12/2017 SMK Editor

Proving the old adage ‘less is more’, it seems Twitter’s recent move to fling open the gates of character limits has fallen flat with users. Muted movements Since allowing tweets to extend to 280 characters in November, new data ....

Surroundings influence Snapchat usage

19/12/2017 SMK Editor

Snapchat has revealed new data around how location plays a big part in Snaps being shared. At the top of the list: parties. Social spots spur snaps It turns out it’s not merely interesting locales that are driving snap shar ....

Adding transparency to Facebook Ads

19/12/2017 SMK Editor

Facebook has announced plans of a new system for disclosing groups and companies paying for ads on their platform. The death of “Dark Posts” Ads meant to target specific types of people, while remaining invisible to others, are being brought ....

Martech Mashup: Google Files Go now Live

18/12/2017 SMK Editor

Without much fanfare, Google has released the beta version of Files Go, ....

Twitter pledges Ad Transparency Centre

18/12/2017 SMK Editor

Twitter has responded to criticism regarding its role in Russian misinformation campaigns with the establishment of a new centre aimed at clearing the air. Or at least the tweets.  Rhetoric of tweets Twitter’s new ....