The Inner Mind of the Post-Purchase Consumer

05/09/2017 SMK Editor

CMO Council and Live Technology have recently reported that what consumers want most from the post-purchase experience is stronger customer and technical support well after the by. Excuse me, but I have a question ....

Facebook's News Feed rewards Fast Websites

05/09/2017 SMK Editor

Consider yourselves forewarned: Facebook is cutting back on links to slow loading web pages. Fast, better, stronger Over the coming months, Facebook will be unveiling ....

Google Play downranks crashy apps

05/09/2017 SMK Editor

Android apps in the Google Play store are now subject to AI-led quality tests, that will contribute to how often they’ll show up in searches. Algorithmic method In the same way that Google search famously ranks websites, the Android app store&mdash ....

Facebook adopts Ads for Marketplace

04/09/2017 SMK Editor

Facebook is currently testing a new format that presents ads to a small group of Marketplace users in the US.  Facebook feeds adverts ....

Martech Mashup: LinkedIn app and Windows 10 team up

04/09/2017 SMK Editor

LinkedIn is launching a dedicated app for Windows 10 to take advantage of your Windows action center. LinkedIn’s noteworthy notifications On the heels of ....

The Art of the Welcome Email

04/09/2017 SMK Editor

InboxArmy has recently announced new statistics outlining the benefit of welcome emails when it comes to brand building and customer engagement. It’s nice to receive mail from friends According to ....

Amazon Spark brings photos and stories to Prime

01/09/2017 SMK Editor

Amazon Spark is poised to improve product discovery through user-posted shoppable content. I like this, now you can like this Much like Instagram’s niche of shoppable photos, Amazon users can now post images, stories, or products o ....

Facebook announces camera friendly GIF creator

01/09/2017 SMK Editor

The Facebook camera will now allow users to create their own GIFs, thanks to a brand new built-in GIF creator. Meme, myself, and I Looking to share a snappy selfie for your convo? Now users have the option to record their own GIF quickly ....

Mobile Feeds: the Future of Marketing

01/09/2017 SMK Editor

Short form creative content is fast becoming the preferred media for consumers to take in advertisements, and its strongest form is found on mobile. Scrolling towards broader horizons Facebook has found that consumers will take in conten ....

Teams: Encrypted Messaging for Enterprise

31/08/2017 SMK Editor

Wire is a messaging app that sells itself on privacy and security. Heretofore, its sold itself as a ‘private messenger’, but now it’s targeting ....

Facebook adds “Explore Feed” to App

31/08/2017 SMK Editor

Facebook is developing a new kind of News Feed bringing the top posts, suggested for you, from across all of Facebook on its primary app. They know what you like The new Feed will provide content from beyond posts of just your family and ....