AI & DIGITAL MARKETING NEWS
eBay Authenticate launches for high-end goods
eBay Authenticate has recently launched, allowing sellers and retailers to verify high-end goods. The Real McCoy Sellers must opt-in to Authenticate, which works on a fee- ....
31/01/2017
Facebook: How VR works with social
30/01/2017 SMK Editor
There's been a lot of talk about Virtual Reality (VR) of late. But sometimes it's hard to see how wearing a headset fits in with you marketing plan. Now Facebook has ....
Martech Mashup: MailChimp's Mobile Dashboard
30/01/2017 SMK Editor
MailChimp has kicked off 2017 with a shiny new mobile dashboard for brands. Mobile mail MailChimp Mobile, accessed via the MailChimp app, gives yo ....
Advertising Standards and Social: An Explanation
27/01/2017 SMK Editor
The Advertising Standards Board (ASB) is the advertising industry’s self-regulatory body and reviews complaints about advertisements against various (mostly) voluntary industry codes. Complaints can be about any form of advertising – including on socia ....
Facebook Live updates: What you need to know
27/01/2017 SMK Editor
Facebook has just released some important updates for Facebook Live, designed to give more customisation options and tools for publishers. Here' ....
LinkedIn's massive redesign looks flashy, and a little like Facebook
27/01/2017 SMK Editor
LinkedIn has unveiled a massive redesign to its desktop, in a bid to make the platform less cluttered, and arguabl ....
Facebook Reach and Frequency Buying Explained
26/01/2017 SMK Editor
To run successful brand and direct response campaigns, marketers need to get the right message to their audience more often. Understanding what is Reach and Frequency buying Facebook currently offers a few different payment options for a ....
Facebook: Share multiple Instant Articles in one post
26/01/2017 SMK Editor
Instant Articles launched on Facebook one year ago. To celebrate the first birthday, Facebook now lets you share multiple Instant Articles in a single post. ....
Facebook and TV and Twitter: A love triangle
25/01/2017 SMK Editor
While Twitter has a long relationship with network TV and many users actively tweet during broadcasts, Facebook looks to be closing the gap and cozying up to the small screen. At least according to some ....
AdWords gets cross-device remarketing
25/01/2017 SMK Editor
Google Adwords advertisers rejoice! You will soon be able to remarket to logged-in Google users when they switch devices. Moving with the times It might surprise you, given Google’s usual penchant for genius, but the world leader in search has so f ....
LinkedIn: The biggest paying jobs
25/01/2017 SMK Editor
Ever wondered who gets paid the really big bucks? LinkedIn knows, and has just released its list of the top paying jobs in the ....
Keep on track with Time
24/01/2017 SMK Editor
We've all been there - needing to get work done but then pops up a Facebook post requiring immediate attention, or a YouTube clip too tempting not to click ....