Instagram brings Insights and Ads to Stories

24/01/2017 SMK Editor

Since launching in August, Snapchat-style Instagram Stories has been a hit, and is now used by 150 million Instagrammers. Now Instagram is cashing in on its latest win, adding ....

How WhatsApp's new video feature could help brands

23/01/2017 SMK Editor

WhatsApp continues its push for all things video in a bid to lure new users - and presumably advertisers. Look at this WhatsApp users no longer have to wait precious seconds for a video to download, before they can watch it.  Videos can be s ....

Martech Mashup: Create apps from your data with Open As

23/01/2017 SMK Editor

Want a new way of interpreting your company data? Lucky you! There’s now an app for that. Open Sesame Open As is a clever app that lets you ....

LinkedIn: Do emojis belong in the office?

23/01/2017 SMK Editor

It might have been something Jerry and George could have mused if Seinfeld was still running. Do emojis ever belong in the office environment? LinkedIn thinks it has the answer. Thumbs up In its Career Expert Series, LinkedIn has released a ....

Five reasons you need a social media policy for employees

20/01/2017 SMK Editor

Internet use policies for employees are commonplace, however these do not always deal effectively with how employees conduct themselves out of hours. There’s an argument that what people get up to in their own time is their business, but the prevalence of so ....

The $150,000 Facebook post

20/01/2017 SMK Editor

A defamatory Facebook post has cost a man his livelihood – and very nearly his life. What happened? Ken Rothe and his wife operated two motels and a rental apartment in Nambucca, NSW. In March 2014, David Scott wrote a Facebook post alleging Mr Rot ....

Facebook directing mid-roll video ads

20/01/2017 SMK Editor

Facebook is preparing to squeeze more advertising dollars out of its booming video offering: mid-roll ads. Intermission Facebook is giving select publishers the ability to insert ads after users have viewed the clip for at least 20 seconds. Eligible vide ....

How to get started with Live Streaming

19/01/2017 SMK Editor

Live streaming is a great way to broadcast your events to an online audience, and more brands are successfully using streaming to engage and connect with their customers. To get started with Live Streaming Firstly, you should make sure y ....

SMK Explores: Twitter Blocking

19/01/2017 SMK Editor

Twitter has a bit of a reputation. Whether it be trolls or the ‘sanctimoniously self-righteous who love to second-guess’, it is a realm where small things can cause b ....

Facebook: How to drive referrals without Clickbait

19/01/2017 SMK Editor

While the News Feed has long been pay-to-play, there are still certain practices to ensure your content, and advertising dollars, are put to best use. To help you along, Facebook has ....

VR giants form global alliance, aim for mainstream

18/01/2017 SMK Editor

If 2016 was the year that VR “arrived” in the public consciousness, then 2017 may well be the year that the new video tech goes fully mainstream. In a major sign of intent, VR’s current giants have just joined forces to create the Global Virtual Reality ....