Pinterest Visual Shopping: the biggest update yet?
Pinterest has been investing enormous resources into developing its search capabilities, and its efforts have started to pay off. Its latest innovation however, is something I believe to be revolutionary. Pinterest has a new way to search for ....
05/09/2016
Q&A: The future of VR for brands
05/09/2016 SMK Editor
If 2016 is the year of 360 degree video, 2017 will be when Augmented Reality (AR) and Virtual Reality (VR) moves beyond Star Trek and into our living rooms. Case in point: Pokemon Go. Ahead of the ....
Facebook chases teen market with Lifestage
02/09/2016 SMK Editor
If at first it doesn't succeed, Facebook tries and tries again. First there was Poke, then Slingshot. Now Facebook's latest grab at the teen market is standalone app ....
Facebook video goes Vertical
02/09/2016 SMK Editor
While film purists may scorn the aesthetic, the fact remains that many users prefer to shoot mobile videos in portrait (vertical) mode. In a nod to the winds of change, Facebook's mobile News Feed is adjusting to accomodate. Taller tales ....
Google Docs gets iPad friendly
01/09/2016 SMK Editor
Google Docs has just received an iOS update that makes multi-tasking on iPads smoother and prettier. Tablet time Google Docs, Sheets and Slides now come with Split View and Slide Over options on all recent iPad and iPad Pro models. This means you ....
Facebook releases new tools for 360 degree videos
01/09/2016 SMK Editor
Facebook has released two new tools to give creators more control over 360 degree video. Full spectrum Facebook announced the news in a blog ....
Facebook Study: Multidevice movement in Oz, Thailand and Taiwan
01/09/2016 SMK Editor
Facebook has released a report outlining how people are using multiple devices en masse in Australia, Thailand, and Taiwan. L ....
Using Social Media Influencers – the legal perspective
31/08/2016 SMK Editor
Brands are successfully using social media as an advertising platform, either by creating their own communities or tapping into those of social media influencers. This has become the new mother lode of online marketing. But what are the legal implications? ....
Instagram's Eventful update
31/08/2016 SMK Editor
In a bid to keep on top of breaking news (or at least trends), Instagram has released a new feature that lets users explore videos around live events. Live to Air Instagram announced the Explore Tab now ....
Tumblr announces new Ad Units
30/08/2016 SMK Editor
It’s been a rocky year for Tumblr. Verizon recently acquired parent company Yahoo, and growth has been lower than predicted. Now Tumblr has announced new ads that g ....
Twitter rolls out Promoted Stickers for brands
30/08/2016 SMK Editor
Back in July Twitter released promoted stickers to all users. Now the platform has extended the feature to brands, starting off with Pepsi. Pepsi challenge Twitter announced the news in a ....
MarTech Mashup: Inbox by Gmail update
29/08/2016 SMK Editor
Inbox by Gmail has just got a little more mobile, and now alerts you to upcoming tasks directly from the app. Mobile mover and shaker Alerts from Trello, GitHub project updates, a ....