AI & DIGITAL MARKETING NEWS
Twitter's new tool to track Conversions
Twitter has added two new features making it easier for brands to track website conversions. Track and trade The Website Convers ....
19/10/2016
Facebook's trials another Snapchat-esque feature
19/10/2016 SMK Editor
You can't accuse Facebook of not being diligent when it comes to sniffing out Snapchat's most popular features. Now Facebook is launching "Messenger Day", a feature uncannily similar to Snapchat Stories. Leapfrog Messenger Day l ....
AI all a part of Microsoft's plan
18/10/2016 SMK Editor
In the age of data there are no bounds, so Microsoft has boosted Office 365 with AI services in multiple products. Smart services Tap has been added to Word and Outlook, offering users the ability to find relevant documents and the like without having to ....
Facebook takes aim at mobile and TV
18/10/2016 SMK Editor
Local businesses will be the big beneficiaries of Facebook's continued push into mobile, says vice president of ads and business platform Andrew Bosworth. But the company is also keen to prove the platform is a worthy spend for advertisers traditionally locked ....
Facebook debuts stripped back Messenger Lite
18/10/2016 SMK Editor
It turns out there might be too much of a good thing - at least when it comes to emoji. In an effort to keep global eyeballs glued (and textings), Facebook has released ....
Martech Mashup: Google Optimize is coming
17/10/2016 SMK Editor
Google is soon to launch Google Optimize, a free version of its analytics platform Google Optimize 360. Knowledge is free – for now Google Optimize is launchi ....
IBM DataWorks: Big help for big data
17/10/2016 SMK Editor
For data analysts, crunching big data can be a big pain. Combine a plethora of different formats and a tendency for different types of data to be stored in across a variety of locations, and cross-referenced analytics can be a resource-consuming nightmare. IBM wants to ch ....
Instagram Stories keeping millennials busy
17/10/2016 SMK Editor
Instagram Stories might look, feel, and operate in a very similar manner to Snapchat, but that hasn't stopped users from flocking to it like digital ducks to water. 100 million A few months after launch, Instagram Stories now has 100 million daily ac ....
Head to head with Google Duo video calls
14/10/2016 SMK Editor
Like most things Google, their new video-calling app is free and easy. But what’s so special about a new video app? Sneak preview Well, for one thing, Duo starts its video capture of the caller as soon as the call is placed: it displays that live v ....
Facebook Study: Smartphones and the path to purchase
14/10/2016 SMK Editor
Facebook has released a new study showing how smartphones are powering the path to purchase. Mo' money The study from Facebook IQ analysed data from F ....
Take videos offline with YouTube Go
14/10/2016 SMK Editor
Google has announced a new YouTube app, YouTube Go, that will allow people living in areas with limited data connectivity to save videos for viewing offline later. Addressing an emerging need Paying subs ....
Facebook Study: the Evolution of Messaging
13/10/2016 SMK Editor
The art of conversation isn’t dead, it’s just gone digital. Facebook IQ commissioned Nielsen to research how people are u ....