Facebook warns advertisers: speed up or be left behind
Size might not matter, but speed does. At least according to Facebook - which has warned advertisers to speed up their mobile website load times, or risk being cut adrift. Faster higher better Facebook calculates the speed of advertisers' mob ....
22/09/2016
Snapchat experiments with video game marketing
21/09/2016 SMK Editor
Snapchat may be many things, but traditional social platform isn't one of them. In it's latest attempt to match millennials with marketers, Snapchat has released a marketing campaign in the form of an 8-Bit computer game. Game, set, match ....
New Zealand Social Stats
21/09/2016 SMK Editor
New Zealand might be a country of 4.4 million, but it punches way above its weight when it comes to social nous. Here are the latest social facts from the Land of the Long White Cloud. Facebook The most popular Facebook Page in New Zealand is You ....
Google Search gets more mobile mojo
20/09/2016 SMK Editor
Google has just updated its Search app on Android, making discovering content buried in apps easier to access. Searchable The n ....
Instagram drops Maps, gets better in low light
20/09/2016 SMK Editor
Instagram's been busy Spring cleaning. First the network added a long overdue zoom function, now Instagram has dropped photo maps, but gets better at shooting in the dark. Low light Now when shooting in low light, a moon-shaped button appears ....
Pinterest launches Promoted Video
19/09/2016 SMK Editor
Pinterest has just launched a new way for marketers to connect with well-heeled pinners: Promoted Videos. Promo spot Promoted Videos work in a ....
Demo account comes to Google Analytics
19/09/2016 SMK Editor
Learning takes time, especially when you have to wait. For that reason Google has introduced a complete demo account to Google Analytics, allowing anyone to apply their knowledge on real numbers. Data days Google Merchandise Store, an online outl ....
Martech Mashup: Banana Splash update
19/09/2016 SMK Editor
Mobile marketing platform Banana Splash has recently announced new personalised real-time marketing options, aimed at brands looking for easy-to-use and affordable options. The ....
Facebook Offers gets optimised for mobile
16/09/2016 SMK Editor
Facebook Offers has just been overhauled and optimised for mobile shoppers. Shake it up Facebook announced the update in a blog post. ....
Pinterest's three new improvements
15/09/2016 SMK Editor
Maintaining its position as the most polite social network, Pinterest has just rolled out three improvements - thanks to feedback from users. Pinning is ....
Facebook testing Autoplay videos with Audio
15/09/2016 SMK Editor
From live streaming to 360 and VR content, Facebook has embraced practically every form of online video. Now Facebook is reportedly dipping its toe into contentious waters: autoplay video with sound. Sounding off Select users in Australia will no ....
Watch Instagram Stories on the web
14/09/2016 SMK Editor
Instagram Stories is already a hit with mobile users, but it can be harder keeping up to speed from the good old fashioned web. Now a new extension for Chrome is seeking to plug the gap. Webby good idea ....