AI & DIGITAL MARKETING NEWS
Google Apps for Work becomes G Suite
Google has renamed Google Apps for Work as snazzier G Suite. And along with the new name comes a few upgrades too. Level Up G Suite encompasses Google's premium apps including Gmail, Docs, Drive, Calendar, and Hangouts. Google says G Suite of ....
07/10/2016
Facebook's answer to eBay: Marketplace
07/10/2016 SMK Editor
Facebook has announced Marketplace, a page where users can buy and sell items to their heart's content. Best offer ....
LinkedIn's swish new look and features
06/10/2016 SMK Editor
LinkedIn has debuted a sleek new look for desktop, plus new learning portal for its 450 million users. Looking good The new layout is more streamlined, and designed to align with LinkedIn's recently updated mobile app. Profile pictures are ce ....
Facebook at Work to launch this month
06/10/2016 SMK Editor
Good things comes to those who wait. Now Christmas is coming early to many a marketer: Facebook at Work is finally set to launch. Work date Facebook at Work is the ....
Strike a Pose: Instagram is the New Black
05/10/2016 SMK Editor
Oscar Wilde once mused that fashion is such a fickle enterprise, it needs to be reinvented every six months. That may be so, but it doesn’t stop Instagram from being the fashionista’s favourite, according to new research from Facebook. ....
Facebook says dream big, small businesses
05/10/2016 SMK Editor
Facebook wouldn't exist in its current form without globalisation, and the company wants to give back to its community. Small businesses can now reach potential customers around the world thanks to an update to Facebook's Lookalike Audiences tool. ....
YouTube gets TrueView for Action Ads
04/10/2016 SMK Editor
Google has just announced TrueView for Action, a new video ad unit for YouTube. Roll up T ....
Facebook to give fake news the boot
04/10/2016 SMK Editor
Unsatisfied with the systems currently in place, Facebook will boost its algorithms for the trending topics module to match the News Feed. Off the boil Facebook has been criticised for what has appeared as trending in recent months, not least for the com ....
Martech Mashup: Linkedin Conversion Tracking
03/10/2016 SMK Editor
LinkedIn has just announced Native Conversion Tracking, a new way to measure the effec ....
Instagram ads call louder
03/10/2016 SMK Editor
With brands and advertisers continuing to flock to Instagram, the Facebook-owned company has upped its ads game in a bid to boost click-through rates. Jump out The platform hasn't traditionally allowed external links – and for the most part it ....
Google knocks Adblock Plus on the head
03/10/2016 SMK Editor
Adblock Plus's recently announced ad exchange product will not go ahead with the support of Google and fellow advertising supplier AppNexus. Unsatisfied When Adblock Plus announced its Acceptable Ads platform, which allows safe ads through ad blockin ....
Facebook now allows crossposting Video
30/09/2016 SMK Editor
Facebook has announced an update making it easier to crosspost videos on the platform. Watch this space Now videos can be sh ....