AI & DIGITAL MARKETING NEWS
Facebook's new Mobile Ads for Retailers
Facebook has just launched new mobile ad units designed to boost in-store sales. Walk in Dynamic Ads for Retail lets retailers display produ ....
29/09/2016
Stat Attack: Smartphones rule Social
28/09/2016 SMK Editor
A new report from Nielsen shows that while free-to-air TV and radio are still the most popular media outlets, smartphones ....
Google Docs and Box team up
28/09/2016 SMK Editor
File sharing service Box is teaming up with Google to make working in the cloud more streamlined. Out of the box At the recently BoxWorks conference in San Francisco, the company ....
Call of Duty shows how brands can win using Snapchat lenses
27/09/2016 SMK Editor
Activision's Call of Duty has launched a Snapchat sponsored lens to promote the upcoming release of its Infinite Warfare game title. Zombieland Snapchat users in the US were able to access a ....
Instagram Stories starts Strong
27/09/2016 SMK Editor
When Instagram launched the Snapchat-inspired Stories feature in August, it wasn’t the most novel development the platform had ever released. However that hasn’t deterred users, with new data showing Instagram’s latest is off to a strong start. ....
Martech Mashup: MailChimp and Google Primer tag team
26/09/2016 SMK Editor
MailChimp has teamed up with with Google Primer to keep marketers across the late ....
Instagram cracks down on trolls
26/09/2016 SMK Editor
Instagram has released an update that makes hiding comments from trolls a breeze. Time’s up trolls The latest version of Instagram’s iOS and Android apps sport the update, which lets brands filter and hide inappropriate or ab ....
Messenger presses the Instant Video button
23/09/2016 SMK Editor
If you can't innovate, renovate. Traditional video calling wasn't enough for Facebook's liking, so they've updated Messenger with Snapchat-like live video calling. Don't wait Messenger added free video calls in April last year ....
LinkedIn unveils Content Search
22/09/2016 SMK Editor
LinkedIn has just released Content Search, a new way to discover the wisdom of others on its mobile app. Truth seeker ....
Facebook warns advertisers: speed up or be left behind
22/09/2016 SMK Editor
Size might not matter, but speed does. At least according to Facebook - which has warned advertisers to speed up their mobile website load times, or risk being cut adrift. Faster higher better Facebook calculates the speed of advertisers' mob ....
Snapchat experiments with video game marketing
21/09/2016 SMK Editor
Snapchat may be many things, but traditional social platform isn't one of them. In it's latest attempt to match millennials with marketers, Snapchat has released a marketing campaign in the form of an 8-Bit computer game. Game, set, match ....
New Zealand Social Stats
21/09/2016 SMK Editor
New Zealand might be a country of 4.4 million, but it punches way above its weight when it comes to social nous. Here are the latest social facts from the Land of the Long White Cloud. Facebook The most popular Facebook Page in New Zealand is You ....