Facebook at Work to launch this month

06/10/2016 SMK Editor

Good things comes to those who wait. Now Christmas is coming early to many a marketer: Facebook at Work is finally set to launch. Work date Facebook at Work is the ....

Strike a Pose: Instagram is the New Black

05/10/2016 SMK Editor

Oscar Wilde once mused that fashion is such a fickle enterprise, it needs to be reinvented every six months. That may be so, but it doesn’t stop Instagram from being the fashionista’s favourite, according to new research from Facebook. ....

Facebook says dream big, small businesses

05/10/2016 SMK Editor

Facebook wouldn't exist in its current form without globalisation, and the company wants to give back to its community. Small businesses can now reach potential customers around the world thanks to an update to Facebook's Lookalike Audiences tool. ....

YouTube gets TrueView for Action Ads

04/10/2016 SMK Editor

Google has just announced TrueView for Action, a new video ad unit for YouTube. Roll up T ....

Facebook to give fake news the boot

04/10/2016 SMK Editor

Unsatisfied with the systems currently in place, Facebook will boost its algorithms for the trending topics module to match the News Feed. Off the boil Facebook has been criticised for what has appeared as trending in recent months, not least for the com ....

Martech Mashup: Linkedin Conversion Tracking

03/10/2016 SMK Editor

LinkedIn has just announced Native Conversion Tracking, a new way to measure the effec ....

Instagram ads call louder

03/10/2016 SMK Editor

With brands and advertisers continuing to flock to Instagram, the Facebook-owned company has upped its ads game in a bid to boost click-through rates. Jump out The platform hasn't traditionally allowed external links – and for the most part it ....

Google knocks Adblock Plus on the head

03/10/2016 SMK Editor

Adblock Plus's recently announced ad exchange product will not go ahead with the support of Google and fellow advertising supplier AppNexus. Unsatisfied When Adblock Plus announced its Acceptable Ads platform, which allows safe ads through ad blockin ....

Facebook now allows crossposting Video

30/09/2016 SMK Editor

Facebook has announced an update making it easier to crosspost videos on the platform. Watch this space Now videos can be sh ....

Twitter launches new Customer Service tools

30/09/2016 SMK Editor

Twitter has released a range of new features to help brands offer more comprehensive customer service. Service with a smile Business accounts on Twitter can now advise if customer service is offered. Brands can also display which times o ....

Go private with Twitter's Message Button for brands

29/09/2016 SMK Editor

The battle for customer complaints – or, shall we say, feedback – continues as Twitter upgrades its embeddable buttons to allow easy access to Direct Messages. Get involved As Facebook moves to promote Messenger as the platform for users to c ....