AI & DIGITAL MARKETING NEWS
Social video continues to kick goals
The one big way to lock eyeballs on to ads is continuing to grow. US studies have found social video is on the minds of many marketers, with ad spend likely to grow over the next 12 months as consumers flock to an increasing number of online services. The ....
16/06/2016
Why brands must include phone numbers in email
16/06/2016 SMK Editor
Should there be a phone number in emails? With the proliferation of smartphones in Australia, you'd be forgiven in thinking the humble phone call simply takes a back seat to "smarter" functions like web-browsing, instant messaging and social media. ....
Social Media Fail: Facebook Post
15/06/2016 SMK Editor
Facebook is ace for a great many things. But defamation is not one of them, as Norfolk Island resident Kim Edward recently discovered. Face Palm Longtime island resident Ms Edward was recently caught up in a discussion about main ....
Snapchat rumoured to start ranking content
15/06/2016 SMK Editor
Algorithm might not be the sexiest term in the English language, but they're so hot right now on social. First Instagram made waves when it announced it will begin ranking content, now it looks like Snapchat is following suit. It's a snap ....
Google's new Ads look like Pins
14/06/2016 SMK Editor
If it looks like a duck and quacks like a duck….it’s a Google Ad? An update from Google sees new ad units that look suspiciously like the pins used in Google Maps. Pin the tail on the product Google announced the lau ....
Product Hunt finally gets a Buy Button
13/06/2016 SMK Editor
Popular browsing site Product Hunt now gives shopper a way to nab that perfect item: a big shiny Buy Button. Buy In ....
Google and TripAdvisor team up for sweet tunes
13/06/2016 SMK Editor
They say two hands are better than one. But how about two platforms? Google Play Music thinks so, and has teamed up with ....
Aussie Online Ad Spent Skyrockets
13/06/2016 SMK Editor
While pundits might be fretting over the real estate bubble, Australian confidence in online spending continues to grow at a cracking pace. Oi, big spender According to the IAB/PWC Online Advertising Expenditure Report, Australian online ....
MarTech Mashup: Adobe Spark Post
13/06/2016 SMK Editor
Put away Photoshop and that bulky laptop, get outside and stay on the move. With Adobe's refreshed Spark Post iOS app ....
Promotions on Pinterest: What you Need to Know
10/06/2016 SMK Editor
Pinterest has quickly became a popular place for promotions, however its evolving rules have progressively restricted allowable mechanics. What you can’t do Here’s a summary of Pinterest’s current promotions guide ....
Amazon makes a move into households
09/06/2016 SMK Editor
Two decades since Amazon emerged as a small online book shop with big dreams, the company will soon expand its private-label range to foods and other household goods. Stock up on essentials Years of research and development are reportedly set to culminat ....
Facebook Live Video Map lands on desktop
09/06/2016 SMK Editor
Continuing its love affair with (or desire to dominate) live video streaming, Facebook has brought Live Video Map to desktop. Desk jockeys The map can be accessed on ....