Digital Risk: Promotions on Social Media
Earlier this month we focused on Facebook promotions. This week, we’ll review requirements of other key platforms used for promotions. Instagram ....
27/05/2016
Facebook set to launch 360 photos
26/05/2016 SMK Editor
While 360 degree videos have been making a big splash on Facebook recently, photos are about to get the whirl and twirl treatment. In a spin Facebook will soon be converting panoramic images into 360 creations. The images will appear in the News ....
WhatsApp now available on desktop
25/05/2016 SMK Editor
WhatsApp has just released an update that will make it easier for its millions of users to keep chatting. The app's now available on desktop for M ....
Why Twitter dumping 140 characters could be the secret sauce
25/05/2016 SMK Editor
Over the past year there's been a lot of noise about Twitter dropping the 140 character count. Depending on who you listen to, this is either the jumpstart Twitter needs, or marks the beginning of the Apocalypse. Now it looks like a middle ground has b ....
Periscope streams get longer shelf life
24/05/2016 SMK Editor
While live video streaming has been hot property for some time now, catching up on all these ephemeral streams has been a challenge. This dilemma might soon be solved for video junkies, thanks to a new update from Periscope. Long Play ....
SMK's app of the week: Patternator
24/05/2016 SMK Editor
In a world full of uniform iPhones, expressing yourself can be a challenge. Now a crafty app called Patternator lets you customise your mobile far beyond novelty covers and ring ....
Facebook Groups about to get more cred
23/05/2016 SMK Editor
Facebook Groups may not be the most high-profile feature on the social network, but that doesn’t mean Facebook isn’t trying to make you love Groups that little bit more. A new ....
Number Crunch: PayPal 2016
23/05/2016 SMK Editor
While Apple Pay and Square might have a certain cultural chic, PayPal remains the undoubted king of the online payments block. The Facebook of transactions, if you will. Now 18 years old, today we’re looking back at the venerable, and very powerful, pay mast ....
MarTech Monday: YouTube clamps down on copyright
23/05/2016 SMK Editor
Will great power comes great responsibility. While this was originally Spiderman’s mantra, the sentiment equally applies to today’s content creators. Which is why YouTube is now clamping down even more stringently on copyright infringement. ....
Google Keyboard rolls out one-handed texting mode
20/05/2016 SMK Editor
One of the essential skills for any modern marketer is the ability to text and send emails with one hand - preferably while tweeting, 'gramming, and pinning with the other. Now a new update from Google makes it easier to juggle the demands of the modern digita ....
Twitter Connect Tab
20/05/2016 SMK Editor
Twitter has just released Connect, a new feature designed to help you follow relevant accounts. New friends Twitter announced the release in a blog ....
Twitter Case Study: How to make Direct Response Tweets more effective
19/05/2016 SMK Editor
It's not what you say, it's how you say it. That's how Twitter is framing the findings around its latest study into effective tweets during ad campaigns. Twitter ....