How does Google plan to Supercharge Search with generative AI
Google has unveiled new generative AI capabilities in Search, which it calls Search Generative Experience (SGE). According to head honchos at the company, SGE will allow users to get the information they need faster and easier. ....
17/05/2023
Meta Rebrands; Expands Branded Content Offering
15/05/2023 Russell Hughes
Meta has rebranded Branded Content Ads as Partnership Ads and has shared fresh ways for brands and creators to work together on advertising. Branded content is content that the creator has been compens ....
Instagram Now Allows 5 “Links In Bio”
12/05/2023 Russell Hughes
You know when you see an account that directs you to its ‘link in bio’ and you find a third-party solution via Linktree or another provider? Yeah, well those days could be under threat thanks to Instagram’s latest change. ....
Google Announces Verified Gmail “Blue Ticks” For Email Marketers
10/05/2023 Russell Hughes
Google is set to introduce a new feature on Gmail that will display a blue checkmark beside the names of certain senders to confirm their identity. The checkmarks will be automatically applied to businesses that have implemented Gmail's existing Brand Indicators for Message ....
[NEW REPORT] TikTok Engagement Now 12x Instagram
08/05/2023 James Fitzgerald
RivalIQ has released its 2023 TikTok Benchmark Report that analyses metrics such as engagement rates, hashtags, mentions, posting frequencies and more to provide marketing managers with data to compare how their efforts are doing vs other brands. TikTok Videos p ....
Meta Expands Retail Marketing Offering, As Retail Media Booms
05/05/2023 James Fitzgerald
Amid the boom in retail media, Meta has expanded its retail marketing offering to reach more customers and sell more products. According to a report from WARC Media and GroupM, total search advertising spend is projected to reach $US350.4bn this year, with $US93.8bn comin ....
[NEW STUDY] How To Create High-Performing LinkedIn Video Ads
03/05/2023 James Fitzgerald
LinkedIn differs from other social media networks in many respects, but not one: video gets the highest engagement rates on the platform. That’s good information for marketers to have - but you know what’s even better? Knowing the specifics that drive engagement and i ....
Meta Expects Ad Building Generative AI Tools To Launch In 2023
28/04/2023 SMK (Social Media Knowledge)
Well, it’s official: the AI arms race has well and truly begun. To many outsiders, it seems like Chat GPT has leaped ahead of traditional internet giants such as Google, Meta and Apple with its AI technology. Not true, says Meta CTO Andrew B ....
TikTok Explains How To Unlock Trending Communities
24/04/2023 James Fitzgerald
Unlocking the power of communities could be the next big thing for TikTok marketers looking to maximise messaging and brand recognition among users. TikTok for Business ....
Google Mimics Meta Ads Library With New Ad Transparency Centre
18/04/2023 Russell Hughes
Google’s new Ads Transparency Center has been launched to provide users with clearer information about the ads they see across Google products such as Search, YouTube and Display. It also gives people the chance to dig a little deeper before ....
Meta Launches Even More Reels Ads
16/04/2023 Russell Hughes
As Reels continues to grow across Facebook and Instagram (Meta’s Q4 earnings results revealed that Reels plays doubled over the last year), Meta has introduced new ways for businesses to connect with an audience and drive sales. As it continues to evolve its video ecosy ....
LinkedIn Offers Richer Engagement Insights For Businesses
31/03/2023 Russell Hughes
LinkedIn has announced richer engagement insights for marketers via the Company Engagement Report section of its analytics platform. Now, marketers can get a deeper idea of who their LinkedIn content is reaching and which companies they work f ....