TikTok Offers New Insights into Top Performing Ad Copy & Products
Building on its already epic Creative Center, TikTok has expanded its creative and product insights for businesses. Head to Creative Center to find Keyword Insights, a new feature allowing users to find more information on which keywords and phrases perform best within Ti ....
22/03/2023
Meta Expands Facebook Reels to 90 Secs
20/03/2023 Russell Hughes
Meta has announced that Facebook Reels will be expanded to 90 seconds. Meta's latest video update gives users an extra 30 seconds to play with on top of the previous 60-second limit and brings Facebook in line with Instagram, which has allowed 90-second Reels for a few mo ....
[NEW STUDY] TikTok Tops Facebook & Instagram on Brand Engagement
15/03/2023 Russell Hughes
Rival IQ has published its latest social media report that looks at the average performance brands are seeing across the main social media platforms. You ....
Meta's Paid Verification Gets Underway
13/03/2023 Russell Hughes
Meta has started rolling out its paid verification for Australian and New Zealand Facebook and Instagram users. What is Meta Verified? Meta Verified is a paid-for service that provides your account with access to support, proactive account protect ....
Instagram's New Broadcast Channels Offer Engagement Boost
10/03/2023 Russell Hughes
Following the launch of Instagram's new broadcast channel, Instagram DMs are about to get juicier than ever. Instagram's new broadcast channel will offer brands and marketers a direct line to their followers via a "one-to-many" messaging tool. And the best part about it? ....
Instagram Kills Live Shopping In March
06/03/2023 Russell Hughes
Instagram is no longer interested in live stream shopping. From 16 March 2023, users will no longer be able to tag products while running a live broadcast. Meta's latest rollback follows a similar move in 2022, where it also culled shopping on Facebook Live. Both moves de ....
Google Greenlights AI-Generated Content For Search
02/03/2023 Russell Hughes
There’s no denying that automated content producers like ChatGPT have caused some concern among content writers and marketers. Not least regarding its suitability for website copywriting and search engine optimisation (SEO) purposes. And now Google has said that using A ....
LinkedIn Expands Newsletter Offering In New Content Marketing Boost
27/02/2023 Russell Hughes
LinkedIn's Newsletter feature has grown from strength to strength since it was introduced (for example, newsletter creation has grown 10x year-over-year). The feature is a popular way for brands, marketers and creators to connect on the platform and could help marketers i ....
Google Wants Businesses Moving to GA4 From March
21/02/2023 Russell Hughes
Google has told some businesses that it wants them to make the switch to Google Analytics 4 (GA4) as soon as possible… or it will do it for them. If you’re still using Universal Analytics (UA), this is important information. UA will stop processing data on July 1, and ....
TikTok Unveils Expanded, Richer Video Insights For Businesses
13/02/2023 Russell Hughes
TikTok already offers some of the best free social media creative and trends insights in the business. Be it natively within the TikTok app or via its Creative Center desktop interface, TikTok offers a treasure trove of insights for savvy marketers, copywriters and creatives ....
Apple Launches Apple Business Connect For Maps, Messages, Wallet, Siri and more
10/02/2023 Russell Hughes
Apple has released Apple Business Connect, a service similar to Google Business Profiles, for organisations looking to capitalise across the iOS ecosystem and beyond. Apple Newsro ....
Meta Further Expands Teen Ad Restrictions For Brands
08/02/2023 Russell Hughes
Meta is updating how it serves ads to teens and is trying to make Facebook and Instagram safer for young adults. Meta is building on prior changes to how advertisers can reach teens, which removed the ability to be targeted based on interests and activities. Moving forwar ....