Netflix Ads Now Live For Brands

21/11/2022 Russell Hughes

Wanna take your advertising to one of the world’s biggest streaming services? You do? Oh, luck’s on your side, as Netflix Basic with Ads is now available. You can now reach consumers in 12 countries (Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mex ....

Instagram Rolls Out In-App Scheduling To Business Accounts

18/11/2022 Russell Hughes

Social media managers rejoice because the era of juggling third-party apps and multiple browser windows to schedule your Instagram posts is over! In a move that will save marketers and content creators time, a new tool will help people schedule posts in advance without go ....

[New Study] Google Cost Per Lead Up 19% Across Industries

16/11/2022 Russell Hughes

For advertisers heading into the pointy end of the year, the latest data on online ad costs is enough to make the most seasoned advertiser’s eyes water. A report from LocaliQ has s ....

Google Unveils Several New Google Analytics 4 (GA4) Updates 

11/11/2022 Russell Hughes

Google has announced several new Google Analytics 4 (GA4) updates designed to make it easier to transition to the new platform and deliver better results through machine learning solutions. A smoother transition The transition to GA4 has the poten ....

Meta Announces New AI, Messaging & Video Offerings

07/11/2022 Russell Hughes

Apple’s ATT data privacy update had some pretty serious implications for Meta’s ad revenue. Estimates put the total loss at a whopping $10 billion of revenue, so it’s no surprise that the geeks have been working harder than ever on new a ....

TikTok Partners With Linktree Offering Engagement Boost

04/11/2022 Russell Hughes

TikTok has announced a new partnership with the masters of the “link in bio”, Linktree. TikTok’s latest partnership will offer brands and creators more referral link options and better engagement and conversion opportunities. Building on an existing relationship, ....

Instagram Ramps Ad Offering Ahead of Xmas Push

03/11/2022 Russell Hughes

It’s that time of the year again folks! That’s right, in barely a blink the year has whizzed right past us and we’re nearly at Christmas. The fast-approaching shopping bonanza is manna from heave ....

Meta Upgrades Call Ads For Sales & Lead Gen Campaigns

31/10/2022 Russell Hughes

For businesses hungry to drive inbound sales calls, Meta has introduced some timely new ad launches within its Call Ads offering ahead of the holiday season. Meta has announced a new callback feature for Messenger, offering businesses a new method for generating inbound s ....

LinkedIn Launches New “Document Ads” For Lead Generation & Content Marketing

27/10/2022 Russell Hughes

LinkedIn has announced three new ad tools to help you make the most from your campaigns on the platform. Documents ads, offline conversation data integration and an exciting new Media Library should be available to marketers and advertisers moving forward. The newest a ....

Facebook Kills Off Instant Articles 

24/10/2022 Russell Hughes

In yet another indication that short-form video is the tail that wags the dog of big social media platforms, Facebook has announced another shift away from news content. And, by doing so, it will put m ....

[NEW STUDY] Brands Are Wining With Instagram Reels

19/10/2022 Russell Hughes

Instagram Reels might always be considered the ugly stepsister of TikTok in some quarters, but nobody can deny that the results it's getting are encouraging for Meta. According to the platform, 20% of ....