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AI & DIGITAL MARKETING NEWS

Google's new Predictive Tool for Campaign Creative

Google is giving advertising folk a new prediction tool to guide online ad campaign creative. Strength workouts ‘Google Ad Strength’ rates ads on a scale from ‘Poor’ to ‘Excellent’.  ....

14/09/2018

Google is getting creative in testing new strategies for YouTube ads, by creating a company that doesn’t exist. Tasty strategy The ad team at Google (Unskippable Labs) have used stock footage of pizza to create 33 ads and successfu ....

The Voice of Facebook says 'Aloha'

13/09/2018 SMK Editor

Facebook has been resting idle for sometime when it comes to AI voice assistants, but the social network is about to break its silence. Say ‘Aloha’ Even though its smart speaker has been shrouded in secrecy for some time, Fac ....

AR ascendant at Facebook and Apple

13/09/2018 SMK Editor

With the growing popularity of AR, two tech giants are putting their innovation eggs in different baskets as  ....

LinkedIn to Connect Members with QR

12/09/2018 SMK Editor

LinkedIn wants to make exchanging numbers and emails easier for professionals on-the-fly with a scannable Quick Response code. Can I grab your QR? The time of scrambling for a pen or thumb-fumbling details into a mobile have passed, now ....

React with emojis in Hangouts Chat

12/09/2018 SMK Editor

Google’s Hangouts Chat is looking more social as it lets users react to messages with a variety of emoji reactions. Following Facebook More than two years after ....

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Facebook gets Romantic

12/09/2018 SMK Editor

Facebook plans to launch its own dating feature within its flagship app, rather than creating a standalone one. Social love Though it isn’t quite ready to launch, Facebook is making a clear statement that it's looking to enter ....

Adobe wants to make your next email campaign fast and efficient with AI and a whole suite of useful tools. Space Odyssey 2018 The name Sensei is Adobe’s catch-all term for its entire wing of artificial intelligence tools. While the ....

A UK social worker has been let go for having made unflattering remarks about “nightmare parents” on Facebook. Facebook faux pas North East Lincolnshire Council had been employing Joanne Thomas through a social work agency wh ....

Google has published a short guide to best-practice push notifications. Noticed in the noise App notifications can reach both act ....

The Undo feature which allows users a brief window in which to cancel a possibly embarrassing email has arrived on mobile. The power of ‘oops’ It has taken about four months for Undo to make its way from desktop to mobile but ....

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Instagram’s direct message polls can be handy for all kinds of questionnaires and if you want to keep the answers to yourself, you can. Gather info quietly Now users don’t have to broadcast the info collected from Instagram D ....