AI & DIGITAL MARKETING NEWS
Facebook signs Spanish Football exclusive
Facebook has finalised a deal that will make them the sole coverage provider to specific nations for the next three years. Football for the people Facebook has recently bartered an unprecedented deal that will make them the ....
07/09/2018
Australian Email Benchmark Report 2018
07/09/2018 SMK Editor
The 2018 Australian Email Benchmark inaugural report has been developed by Austra ....
Comms Apps top Apptopia Stats
07/09/2018 SMK Editor
App analytics giant Apptopia has released aggregated session time data for the world’s leading apps. Comms, socials and streams The ‘time wasters’ label is most commonly ....
LinkedIn goes Real-Time, for Real
06/09/2018 SMK Editor
Amongst LinkedIn’s handy daily tips, the platform is sharing its best practices when it comes to connecting with Active ....
L’Oreal wants you to try Virtual Make Up
06/09/2018 SMK Editor
Facebook and L’Oreal are working on a new filter that will let users 'wear' make up before they buy. Simulated Cosmetics In what is essentially make up samples through augmented reality, L’Oreal is leading the charge ....
AR Games go Multiplayer at Facebook
06/09/2018 SMK Editor
Messenger is bringing a slew of multiplayer augmented reality games to its popular app. Up your game, son Facebook is leaning harder than ever into recreational AR technology with the ....
PayPal + MailChimp = Business in a Box
05/09/2018 SMK Editor
MailChimp has joined the roster of partners that PayPal have on board for their Business In A Box offering. Free out of the blocks With a logo that lo ....
Snapchat doubles down on Shoppable AR
05/09/2018 SMK Editor
Having already opened native commerce to its top creators back in June, Snapchat is now letting them use AR Lenses for shopping. AR LEN$E$ Now, in unison with the “Shop now” button available in Stories, Nicki Minaj is among t ....
Google preps new app for Celebrity Q&A
05/09/2018 SMK Editor
Google is the rich and famous a new way to reach out to fans, thanks to their latest iOS pop-culture app. A sea of stars The new celebrity-inspired platform is providing incentive for public figures by allowing them to take control of th ....
Share visualisations from Data Studio
04/09/2018 SMK Editor
Folks who use Google’s Data Studio are getting new toys to share. Folks who don’t use Data Studio are b ....
Instagram numbers dwarf Snapchat
04/09/2018 SMK Editor
In the past year, Instagram has added more new users than Snapchat has total users. The great race The gap in user growth continues to widen as Facebook IPs continue to leave Snapchat and Twitter in the dust as ....
Facebook Video Ads Hitting the Mark
04/09/2018 SMK Editor
In the quest for ads with deeper penetration, Facebook has discovered that 71% of consumers find their ads to be relevant. High praise Considering Facebook’s reputation only a few months ago, the company has listened and is ....