Instagram Questions off to Rocky Start

30/07/2018 SMK Editor

Instagram recently launched Questions Stickers, as a way for users to take the pulse of their friends and followers. It seemed innocent enough, unti ....

Facebook reconsiders Cryptocurrency

30/07/2018 SMK Editor

It seems Facebook is backpedaling on its blanket ban over cryptocurrency advertisements, in a stark reversal from its previous stance. No wooden nickels Having put an end to cryptocurrency ads as far back as January, Facebook is pivoting ....

Martech Mashup: Google approves Alternative Metrics

30/07/2018 SMK Editor

No, Google is not steering the USA away from feet and inches: they’re launching Google Measurement Partners. Partners young ....

Google Play algorithm Amps up Apps

27/07/2018 SMK Editor

Google Play has changed the way its recommendation system ranks apps, now placing heavier emphasis on quality and engagement than ever before. Efficiency, stability, engagement App efficiency and crash rates are already impacting how high an app appears ....

Facebook frustrated with Free TV

27/07/2018 SMK Editor

In the wake of Free TV’s outcry, Facebook is having to pivot on its ad strategy by removing ‘fake news’ from all headlines. Facebook trying to join the plebs In an effort to steer the conversation away from its roll in ....

Pinterest expands its Marketing Partners

27/07/2018 SMK Editor

Visual storytelling and the ability to measure its effectiveness has become a mainstay for advertisers, so Pinterest is announcing new  ....

Google says Gmail is Secure

26/07/2018 SMK Editor

Recent bad press about the potential ....

Get your Facebook Videos Noticed

26/07/2018 SMK Editor

Facebook has released its latest guide to best practices for driving discussion around your videos. Keep on it Posting a video and seeking sweet Likes is a matter of engaging, and Facebook has ....

All time best iPhone apps

26/07/2018 SMK Editor

Coinciding with the 10th anniversary of the iOS App Store, App Annie has released a retrospective of the best iOS apps on record. Quite the decade App Annie, which started tracking data in 2010, has an ....

Chrome goes VR

26/07/2018 SMK Editor

Google has announced plans to give its Chrome web browser the virtual reality experience. WebVR Back at Google’s big I/O convention in 2017, Google announced its plans for VR experimentation and is putting its plan into action by b ....

Instagram Lite for low-end devices

25/07/2018 SMK Editor

Instagram is releasing a lightweight iteration of its flagship app that will be easier to install with dated phone specs and storage. The weigh-in Instagram’s lite version is roughly one fiftieth the size of its bigger, meatier bro ....