Martech Mashup: Dropbox’s Fringe Benefits

09/07/2018 SMK Editor

We previously looked at the validity of the press coverage of Meeker’s Internet Tren ....

Instagram adds Auto-Repost

06/07/2018 SMK Editor

A change has come to Instagram Stories. When a user mentions another user within a story, that user can repost while adding an additional video or p ....

Snapchat sells Ad Space Dirt Cheap

06/07/2018 SMK Editor

Roll the clock back two years and Snapchat was living large, charging brands up to $500,000 a pop to sponsor Lenses. Now advertisers can purchase ad space ....

Goodbye DoubleClick

06/07/2018 SMK Editor

DoubleClick Search is changing name. DoubleClick Bid Manager is merging into a display ad mega-brand. Shortly, the DoubleClick brand will be no more. Search rename DoubleClick Search will soon be ....

AdWords to send buyers Instore

05/07/2018 SMK Editor

Google has launched a few new features on their AdWords platform. The biggest headline: the strengthening of connections between online advertising and brick-and-mortar stores. Local catalog ads ‘Local catalog ads’ are now available on AdWord ....

Your DC Snap Lens design could get you to Comic-Con

05/07/2018 SMK Editor

Snapchat has launched a competition for users to design their own DC-themed AR lenses, to win an all-expenses paid trip to the 2018 Sand Diego Comic-Con. Super Lenses For US Snapchat users willing to partake in some creative augmented re ....

Facebook Watch strikes News Deal

05/07/2018 SMK Editor

Facebook is expected to be closing the deal for the first batch of news programming for their video platform, Watch. Keep on eye on Facebook Putting a cap on spirited discussions and shifts in strategy, Facebook is bringing content from ....

Facebook tools for Nonprofits

04/07/2018 SMK Editor

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New Google Ad Settings give Consumers Control

04/07/2018 SMK Editor

Nearly a decade after its initial launch, Google has given its consumer Ad Settings dashboard a makeover.   Data ....

Get noticed on Instagram Stories

04/07/2018 SMK Editor

Inspired by Facebook’s Creative Shop, Instagram has shared their top tips and tricks to bring your business with the greater community. Dozens of strategies The eyedropper tool, colour scheme options, text edits, and font styles ar ....

Apple FaceTime adds Group Format

03/07/2018 SMK Editor

Apple is allowing users with FaceTime to add as many as 32 friends within a call, in response to popular demand for group apps. Crowding the house Following the popularity of Houseparty, Apple is ....