AI & DIGITAL MARKETING NEWS
AdWords adds Video Data Dimensions
Google reckons they’ve got ‘a collection of resources to help you test creative variations and measure creative impact’ for your YouTube ....
10/07/2018
LinkedIn wants you to say “Kudos”
09/07/2018 SMK Editor
LinkedIn is launching a new way for users to show their mutual appreciation. Ya done good! According to LinkedIn’s data, seven out of 10 employees who receive appreciation for their work are more content with their jobs. With Kudos ....
Facebook moves to improve Customer Service
09/07/2018 SMK Editor
Facebook is taking steps to improve shipping times, combat misrepresented products, eliminate common frustrations, and allow customers to review businesses for a ....
Martech Mashup: Dropbox’s Fringe Benefits
09/07/2018 SMK Editor
We previously looked at the validity of the press coverage of Meeker’s Internet Tren ....
Instagram adds Auto-Repost
06/07/2018 SMK Editor
A change has come to Instagram Stories. When a user mentions another user within a story, that user can repost while adding an additional video or p ....
Snapchat sells Ad Space Dirt Cheap
06/07/2018 SMK Editor
Roll the clock back two years and Snapchat was living large, charging brands up to $500,000 a pop to sponsor Lenses. Now advertisers can purchase ad space ....
Goodbye DoubleClick
06/07/2018 SMK Editor
DoubleClick Search is changing name. DoubleClick Bid Manager is merging into a display ad mega-brand. Shortly, the DoubleClick brand will be no more. Search rename DoubleClick Search will soon be ....
AdWords to send buyers Instore
05/07/2018 SMK Editor
Google has launched a few new features on their AdWords platform. The biggest headline: the strengthening of connections between online advertising and brick-and-mortar stores. Local catalog ads ‘Local catalog ads’ are now available on AdWord ....
Your DC Snap Lens design could get you to Comic-Con
05/07/2018 SMK Editor
Snapchat has launched a competition for users to design their own DC-themed AR lenses, to win an all-expenses paid trip to the 2018 Sand Diego Comic-Con. Super Lenses For US Snapchat users willing to partake in some creative augmented re ....
Facebook Watch strikes News Deal
05/07/2018 SMK Editor
Facebook is expected to be closing the deal for the first batch of news programming for their video platform, Watch. Keep on eye on Facebook Putting a cap on spirited discussions and shifts in strategy, Facebook is bringing content from ....
Facebook tools for Nonprofits
04/07/2018 SMK Editor
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New Google Ad Settings give Consumers Control
04/07/2018 SMK Editor
Nearly a decade after its initial launch, Google has given its consumer Ad Settings dashboard a makeover. Data ....