Facebook helps Creatives

13/07/2018 SMK Editor

Facebook has been testing new tools and experiences for content creators, and has shared their latest in community engagement and presence. Growing the op F ....

Subscription optimisers on Google Play

12/07/2018 SMK Editor

The Google Play console is set to give new tools to app admins managing subscription-based products. Subs price management ....

LinkedIn adds Sponsored Carousel Ads

12/07/2018 SMK Editor

LinkedIn in is again following the lead of its social competitors, this time with the addition of carousel ads of sponsored content. Professionally social Brands will soon be able to include a total of ten cards per carousel ad, each containing a customi ....

Facebook goes Interactive with Video

12/07/2018 SMK Editor

Facebook wants users to go “truly interactive”, step away from passive viewing and become more participatory - in videos at least. Engage The social network wants online viewing audiences to participate with live-streamed content, ....

New Creative Suite for YouTube advertisers

11/07/2018 SMK Editor

Late June has seen Google launch some new AdWords features to improve management and measurement of success for YouTube promos. The sell and the salient facts ....

Get shopping with Instagram Stories

11/07/2018 SMK Editor

The adage of look-but-don’t-touch is going out of fashion as Instagram brings shopping fashionably in-app. Peruse, ponder, purchase Instagram users will soon notice that if a post happens to contain an ....

Why Facebook now requires Consent

11/07/2018 SMK Editor

In a continuing effort to crack down on advertisers looking to employ mass phone targeting and email targeting, Facebook has explicitly stated permission fro ....

Buy tickets through Snapchat

10/07/2018 SMK Editor

Snapchat working with SeatGeek is bringing the ability to buy event tickets directly through the app. Easy buyin’ Having previously tested e-commerce features since the start of the year, ....

LinkedIn launches Your Commute

10/07/2018 SMK Editor

LinkedIn is launching a travel time calculator for time-conscious job seekers. Going the distance According to LinkedIn, 85% of US employees would be willing to take a pay cut if it meant cutting down their commute, which is why the new ....

AdWords adds Video Data Dimensions

10/07/2018 SMK Editor

Google reckons they’ve got ‘a collection of resources to help you test creative variations and measure creative impact’ for your YouTube ....

LinkedIn wants you to say “Kudos”

09/07/2018 SMK Editor

LinkedIn is launching a new way for users to show their mutual appreciation. Ya done good! According to LinkedIn’s data, seven out of 10 employees who receive appreciation for their work are more content with their jobs. With Kudos ....