Dive into the weeds of B2B specific online and digital marketing. From trends to engagement and awareness, email strategies and advertising. If you have a B2B focused market, this course is for you.

Tap into leading-edge digital insights to ensure your copy is optimised for each digital channel.

Increase profitability & impact of digital marketing activity by increasing online conversions, helping you to get more out of less

From copywriting to data. Deliverability to Automation. Discover why email good email design is not enough and how you can boost your email performance.

Everything you need to know to set up Google Analytics and track your site’s performance accurately.

Discover Instagram marketing best practices: Instagram algorithm, Shopping, Explore, Stories, Ads, Facebook Pixel, Business Manager, Influencer marketing & Branded Content.

Master planning, creating & scaling search engine friendly content. Explore technical factors impeding SEO rankings and content marketing best practice to attract clicks & inbound links.

Get beyond just “boosting posts” and produce high converting social ad funnels. Master the platforms’ ads manager and finally see a meaningful return on social ad spend.

Social media marketing has three major tactics:
1. Advertising 2. Community management 3. Content marketing
Learn how to maximise & integrate all, for better business outcomes.

Get under the skin of Snapchat and TikTok marketing. Covering ads, strategic thinking, channel set up and maximising organic reach both platforms.