AI & DIGITAL MARKETING NEWS
CUB Ad “Vilifies Red Heads”
It was meant to be a light-hearted advertisement to support a new product campaign. Instead, the Ad Standards Community Panel found a Carlton & United Breweries advertisement breached the AANA Code of Ethics. Background CUB ran a promotion to ....
10/04/2018
Find public Wi-Fi through Facebook app
10/04/2018 SMK Editor
Facebook’s latest update for Android is giving users the capability to find and pay for public Wi-Fi hotspots with greater ease. Where there’s a will, there’s a Wi-Fi Facebook has launched a new Android app as part of i ....
Twitter introduces new Bookmark feature
10/04/2018 SMK Editor
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Martech Mashup: Dropbox clicks with Salesforce
09/04/2018 SMK Editor
A strategic partnership between Dropbox and Salesforce is set to streamline, integrate and reimagine what it means for ....
YouTube Director's onsite deals
09/04/2018 SMK Editor
YouTube has launched an incredible video production deal for businesses across the USA. It’s branded Director onsite. If an advertiser spends at least $350 on YouTube ad ....
Facebook unveils Community Finder tool for #SheMeansBusiness
09/04/2018 SMK Editor
In honour of the recent International Women’s Day, Facebook reached beyond its usual marketing to bring practical tools to professional women the world over. Getting to business Facebook’s latest Community Finder tool is tail ....
Instagram Video goes Vertical
06/04/2018 SMK Editor
Instagram is bolstering creator content with their new Vertical Video Format. Height versus width As users continue to increase engagement through mobile devices, advertisers are focusing in on selfie and recording trends by mirroring co ....
Challengers claw ad revenue from Google, Facebook
06/04/2018 SMK Editor
Google and Facebook have been racing towards total dominance of global ad revenues, but a recent report from eMarketer sugge ....
Go Live simplifies YouTube for webcams
06/04/2018 SMK Editor
Two clicks and you're livestreaming, with YouTube’s new Go Live feature. Where to click Using YouTube via Chrome on desktop, the ‘create video ....
New program gears Android to be more enterprise-friendly
05/04/2018 SMK Editor
Google is launching a new program meant to alleviate the dilemma of choosing an Android device right for the day-to-day business of your brand. Let us help you To help point IT departments in the right direction, Google has unveiled the ....
Facebook adds 50 Publishers to ‘Breaking News’ label
05/04/2018 SMK Editor
Facebook is continuing to fine-tune how its users consume news articles, and increasing the amount of certified publishers in their news section. News and who provides it Facebook is increasing the “Breaking News” ....
Pinterest Shopping Analytics Breakdown
05/04/2018 SMK Editor
Pinterest has released the latest numbers regarding online shopping through their popular hobby-centred app. 90% of weekly users purchased online Inspiring images and personalised recommendations are being sited as Pinterest’s main ....