Facebook Local goes after Yelp
Last year Facebook turned its gaze and considerable resources to outpacing rivals Snapchat and LinkedIn, even if it meant blatantly poaching these platforms’ most popular features. Now it appears Facebook has Yelp and other location-based apps in its crossha ....
11/01/2018
Facebook Study: Insights into Retail
11/01/2018 SMK Editor
As we’re dusting ourselves off from the silly season, Facebook has gifted us with its insights from the world of retail. Read ....
Twitter’s latest play at TV
10/01/2018 SMK Editor
While 2017 might have been a rollercoaster for Twitter, you have to hand it to the platform. Twitter is still forging ahead with innovative features and shows no signs of tiring. Over the holidays you may have noticed a new addition to your viewing line up: Twitte ....
Facebook’s cross border solutions to get your brand global
10/01/2018 SMK Editor
While Facebook might have over 2.1 billion users, more than half (1.2 billion) are connected to a small business in another country. Helping you leverage this market, Facebook has ....
YouTube and Ticketmaster team up
10/01/2018 SMK Editor
Here’s one for the fans: YouTube and Ticketmaster have teamed up to sell more concert tickets. Music to your ears? YouTub ....
Stat Attack: More users getting their News from Social
09/01/2018 SMK Editor
While the web seems awash with daily accusations of fake news, a recent study shows we’re actually getting our news from increasingly varied sources. Read all about it The ....
Facebook tests Live Video Fan Club
09/01/2018 SMK Editor
Facebook expended a lot of effort and money last year promoting Live, its video streaming service. It looks like the trend is continuing in 2018, now Facebook is working on a secretive Fan Club App. Fanning the Flames Fan Club App is intended to ....
Ad spending on the rise: Snapchat & Instagram
09/01/2018 SMK Editor
New offline features have shown advertisers added value, and are encouraging an increase in marketing spending. Hey big spender Both Instagram and Snapchat have seen a ....
Facebook's Campaign Budget Optimisation Tool
08/01/2018 SMK Editor
Looking to make sure your marketing dollars are spent more effectively on Facebook? There will soon be a new tool to help with that. Money Matters Over the coming months, ....
Pinterest Lens gets fashionable update
08/01/2018 SMK Editor
Facebook might want to be everything to everyone, but Pinterest has the edge when it comes to threads. Now Pinterest Lens can offer you fashion tips. Pining to Pin The feature, called ....
Martech Mashup: Google Cloud Spanner
08/01/2018 SMK Editor
Google’s global cloud database, Cloud Spanner, got a few updates recently that promise to mak ....
Twitter trials $99 Subscription for SMEs
21/12/2017 SMK Editor
Here’s something that could be of real benefit for brands: a subscription-based model for purchasing promoted tweets. Money in the bank After months of testing, Twitter has launched a self-service ad subscription service (try sayin ....