Mobile video ads come to LinkedIn

28/11/2017 SMK Editor

LinkedIn has announced it's currently beta testing video ads as Sponsored Content. Much ado about video In the wake of enabling native videos to user profiles, LinkedIn is now exploring the advertisement potential of sponsored promot ....

Facebook injects new life into Stories

28/11/2017 SMK Editor

In the hopes of populating Facebook Stories with active users, the platform is opening the feature to brands, publishers, athletes, non-profits, and celebrities. Ghost town to gain new residence Since its debut, Facebook Stories has rece ....

Martech Mashup: MailChimp Opts In for Pop-Ups

27/11/2017 SMK Editor

Pop-up forms lead to +60% list growth rate according to MailChimp, so MailChimp want marketers to make things better for internet users even as they embrace w ....

Get bookings right in Search

27/11/2017 SMK Editor

Google’s gone and put a booking button right there on the Search results page. Yes, right there When a search is narrow enough to focus exclusively on one business, the new booking button can appear in the info panel, along with the business summar ....

Snapchat gets more sharing

27/11/2017 SMK Editor

Snapchat has given users a new way to share links to content, and it should make it easier for brands to ‘go viral’ on the platform. Share from other apps The latest update to ....

Taylor Swift launches her own Social App

24/11/2017 SMK Editor

Taylor Swift has announced she'll be releasing her very own social networking app: The Swift Life. App to precede album The popular singer-song writer is planning to release her sixth studio album Reputation  ....

Facebook launching ‘3D’ posts for News Feed

24/11/2017 SMK Editor

Facebook has announced the ability for Oculus users to create 3D objects in Facebook Spaces and Oculus Medium and share them with friends without the headset. I made this At the recent Oculus Connect 4 event, Facebook ....

New CX from SurveyMonkey

24/11/2017 SMK Editor

SurveyMonkey has added some new customer experience features that will help team management, data collection and could potentially improve market research out ....

Facebook VR circumvents smartphone OS

23/11/2017 SMK Editor

In a move that could shake up the nascent VR field, Facebook's new Oculus GO and “Santa Cruz” headsets will run on their own platform, and rely heavily on wireless capabilities. Oculus sidesteps fractured marketplace A de ....

WhatsApp gets major overhaul

23/11/2017 SMK Editor

WhatsApp is being redesigned top to bottom to focus on customer and company communication. WhatsApp means business The new app is currently being labeled as ....

LinkedIn beefs up Sales Navigator

23/11/2017 SMK Editor

LinkedIn has announced several updates for Sales Navigator, letting businesses work more efficiently with new productivity applications. Bringing sales and marketing together To circumvent the challenge of ....