AI & DIGITAL MARKETING NEWS
NBC’s Snapchat show attracts 29 million millennials
NBC News' recently launched Stay Tuned, an app based news program, is going rather well. It now has 29 million viewers, 60% are under 25 years. The medium is the message The first ever daily news program on Snapchat, with co- ....
04/10/2017
Facebook tests waters with News Subscriptions
04/10/2017 SMK Editor
Mark Zuckerberg recently announced that Facebook’s new strategy to bolster the media industry is to use an old tactic: subscriptions. For one low monthly payment In a growing culture of algorithm driven news feeds, Facebook is look ....
YouTube’s app revamp
03/10/2017 SMK Editor
A new look and feel is coming to YouTube. There are changes to both the desktop site and ....
Verify your WhatsApp brand account
03/10/2017 SMK Editor
In the tradition of Twitter celebrity status symbols, WhatsApp is verifying business accounts. Looking verified When a WhatsApp business acc ....
LinkedIn’s new native video strategy
03/10/2017 SMK Editor
There will be more movement in LinkedIn feeds now that the professional social site is letting users upload video. Native video finally arrives Regular users have finally been granted ....
Instagram Live toys with new Friend Invites for videos
02/10/2017 SMK Editor
Instagram users will soon be able to invite friends to join in on live video. The more the merrier The idea is for users to & ....
Snapchat’s momentum slows in Q2
02/10/2017 SMK Editor
Snapchat’s revenue reached $181.6 million for Q2 this year, a loss of -$0.16 earnings per share. Snapchat snaps a little less Recently released in ....
Martech Mashup: Pinterest Video and Metrics
02/10/2017 SMK Editor
Pinterest is launching video ads for all advertisers, with search results and feeds in mind. Pinterest goes video Pinterest is looking to provide quality metrics for perspective advertisers by partnering with Moat and Nielsen to vet anal ....
Apple to invest $1 billion in Original Content
29/09/2017 SMK Editor
Apple has thrown its hat into original programming, in an effort to join the ranks of top content creators. Apple wants to be new HBO Apple has already dabbled in original content, with programing such as ‘Planet of the Apps’ ....
Facebook checks Accidental Clicks
29/09/2017 SMK Editor
Marketers utilising Facebook’s Audience Network no longer need be concerned with paying for unintentional clicks of their adverts. Accidental clicks no more Brett Vogel, Facebook’s Product Marketing Manager, ....
YouTube makes in-app messaging and video sharing official
29/09/2017 SMK Editor
YouTube’s in-app messaging and video sharing features have left beta, and will be getting an official launch. YouTube allows messaging The new features aim to make the video streaming juggernaut a contender with other mobile messag ....
ASB cries foul over Chicken Burger
28/09/2017 SMK Editor
Proving no business is too small, a Jindabyne burger restaurant was sanctioned by the Advertising Standards Board over a social media post for a chicken burger. What happened? Burger Biz published a post on Facebook showcasing its chicke ....