AI & DIGITAL MARKETING NEWS
Facebook App gets a Makeover
Facebook is set to overhaul its signature app to make posts and comments more legible on mobile. I can see clearly now Facebook’s new design is focused on making it more apparent as to where threads begin and end, while Instagram i ....
28/09/2017
New ways to share on LinkedIn and beyond
28/09/2017 SMK Editor
Soon LinkedIn users will be able to share content and drafts, as well as disable comments, with anyone linked on the web. Three new features to quicken the process ....
Apple de-Googles AMP links
27/09/2017 SMK Editor
The September release of iOS 11 will see Apple implement a tweak to how certain links display. Stripping AMPs When iOS 11 detects an AMP link in a shared URL, it wi ....
LinkedIn loses court ruling to keep your profile private
27/09/2017 SMK Editor
A US judge has ruled at a company is legally allowed to scrape LinkedIn profiles for user data, despite protests from LinkedIn. Cough it up Information Technology and Services company hiQ is legally allowed to scrape data from public profiles on LinkedIn ....
Instagram Stories - redefining creativity?
27/09/2017 SMK Editor
The popularity of Instagram Stories is creating new marketing potential, capturing attention through the vertical video format. Vertical is the new horizontal According to Instagram, more than 50% of businesses have created a Story withi ....
Facebook Stories goes PC
26/09/2017 SMK Editor
Facebook is bringing its popular Stories function of short video and photo missives to the desktop. Oh and don’t forget, you have 24 hours Facebook Stories allows for users to string together an assortment of photos and videos, ado ....
Marketo goes to Google
26/09/2017 SMK Editor
B2B Marketing automation specialists Marketo has become the latest major firm to partner with Google for online services and distribution. Strategy and infrastructure Earlier in 2017, M ....
Amazon Influencer Program open for biz
26/09/2017 SMK Editor
Amazon is inviting YouTubers to help drive traffic and sales in return for a cut of the profits. Entry into the exclusive ....
Digital leads brands to unique business models
25/09/2017 SMK Editor
Brands like Foursquare and Dell are discovering new ways to pivot business strategies and create new inventive collaborations. B2C to B2B Foursquare has seen a significant transition in business practices since its initial launch back in ....
It's official: teens prefer Snapchat to Facebook
25/09/2017 SMK Editor
If the children are our future, data shows that Snapchat is shaping up well. ....
Social strategies to reach Gen Xers and baby boomers
22/09/2017 SMK Editor
The Pew Research Center has released a bunch of helpful social strategies to reach older generations via Facebook, Twitter, LinkedIn, and Pinterest. Reaching the aging crowd With Snapchat and Instagram cornering the market on millennials ....
Mobile before TV, the evolution of priority advertising
22/09/2017 SMK Editor
Facebook and mobile specific ads are more effective than adapting television ads to devices and the trend is reshaping how videos are formatted. News feeds first and all others second ....