Verify your WhatsApp brand account

03/10/2017 SMK Editor

In the tradition of Twitter celebrity status symbols, WhatsApp is verifying business accounts. Looking verified When a WhatsApp business acc ....

LinkedIn’s new native video strategy

03/10/2017 SMK Editor

There will be more movement in LinkedIn feeds now that the professional social site is letting users upload video. Native video finally arrives Regular users have finally been granted ....

Instagram Live toys with new Friend Invites for videos

02/10/2017 SMK Editor

Instagram users will soon be able to invite friends to join in on live video. The more the merrier The idea is for users to & ....

Snapchat’s momentum slows in Q2

02/10/2017 SMK Editor

Snapchat’s revenue reached $181.6 million for Q2 this year, a loss of -$0.16 earnings per share. Snapchat snaps a little less Recently released in ....

Martech Mashup: Pinterest Video and Metrics

02/10/2017 SMK Editor

Pinterest is launching video ads for all advertisers, with search results and feeds in mind. Pinterest goes video Pinterest is looking to provide quality metrics for perspective advertisers by partnering with Moat and Nielsen to vet anal ....

Apple to invest $1 billion in Original Content

29/09/2017 SMK Editor

Apple has thrown its hat into original programming, in an effort to join the ranks of top content creators. Apple wants to be new HBO Apple has already dabbled in original content, with programing such as ‘Planet of the Apps’ ....

Facebook checks Accidental Clicks

29/09/2017 SMK Editor

Marketers utilising Facebook’s Audience Network no longer need be concerned with paying for unintentional clicks of their adverts. Accidental clicks no more Brett Vogel, Facebook’s Product Marketing Manager, ....

YouTube makes in-app messaging and video sharing official

29/09/2017 SMK Editor

YouTube’s in-app messaging and video sharing features have left beta, and will be getting an official launch. YouTube allows messaging The new features aim to make the video streaming juggernaut a contender with other mobile messag ....

ASB cries foul over Chicken Burger

28/09/2017 SMK Editor

Proving no business is too small, a Jindabyne burger restaurant was sanctioned by the Advertising Standards Board over a social media post for a chicken burger. What happened? Burger Biz published a post on Facebook showcasing its chicke ....

Facebook App gets a Makeover

28/09/2017 SMK Editor

Facebook is set to overhaul its signature app to make posts and comments more legible on mobile. I can see clearly now Facebook’s new design is focused on making it more apparent as to where threads begin and end, while Instagram i ....

New ways to share on LinkedIn and beyond

28/09/2017 SMK Editor

Soon LinkedIn users will be able to share content and drafts, as well as disable comments, with anyone linked on the web. Three new features to quicken the process ....