Martech Mashup: LinkedIn's Photo Update

11/09/2017 SMK Editor

LinkedIn has launched a new feature allowing users to easily share multiple photos. Flip through the photos LinkedIn users need no longer be restrained to merely a profile picture and workplace wording. Want to share a snap of your work ....

LinkedIn unveils website demographics

08/09/2017 SMK Editor

LinkedIn will soon be launching analytics for users to track professional traits of perspective employers visiting their website. Know your audience Soon LinkedIn members will be able to ....

WhatsApp reaches 1 billion, Snapchat 250 million users

08/09/2017 SMK Editor

WhatsApp Status and Snapchat stories are passing big milestones on their respective apps. Tell me a story WhatsApp’s success has been a result of its multifaceted features, from voice and audio calls, to text messaging and encrypte ....

Instagram's latest Stats

08/09/2017 SMK Editor

Do you love 'Gramming as much as the rest of us? Here are some marketing stats from most people's favourite social app. Instagram unveils the numbers According to a recent report released by ....

Your first 3 months in Programmatic: Part 2

07/09/2017 SMK Editor

Last month we started exploring the good news that Programmatic delivers us marketers. If you missed that article, click here.   ....

Brands bring in the Chatbots

07/09/2017 SMK Editor

Chatbots are increasingly being preferred as customer service representatives, and the trend could mean less live agents. Robots ready to serve According to a recent poll by ....

Facebook’s Live 360 gets upgrade and new features

07/09/2017 SMK Editor

Facebook is launching Live 360 Ready Program along with a myriad of additional features to Pages and Profiles section. Get with the Program ....

Spot: social events app is definitely not Tinder

06/09/2017 SMK Editor

Spot is a social network app aiming to bring ‘real people together in the real world’ so they can ‘make moments’. Not a new Tinder That lead line might sound like a half-hearted campaign for Tinder ....

Snapchat Ads Manager gets Advanced Mode

06/09/2017 SMK Editor

Having launched their self-serve Ads Manager back in May, Snapchat is now expanding the offering with an Advanced Mode more suited to power us ....

Google to go Snappy with Stamp

06/09/2017 SMK Editor

Snapchat’s Discover may yet be cloned again, with search-giant Google now coming to the party. Stamp: Google’s visual news If the rumours are true, the new service will let publishers create stories as text, images and video on a series of ca ....

The Inner Mind of the Post-Purchase Consumer

05/09/2017 SMK Editor

CMO Council and Live Technology have recently reported that what consumers want most from the post-purchase experience is stronger customer and technical support well after the by. Excuse me, but I have a question ....