AI & DIGITAL MARKETING NEWS
Facebook begins Original Programming
Facebook has thrown down the gauntlet to streaming, by unveiling its own original video content, produced exclusively by its partners. Faceflix Facebook has rolled out original content to a small group of U.S. users via desktop, mobile, ....
22/09/2017
The Highs and Lows of Facebook Analytics
21/09/2017 SMK Editor
Facebook Analytics is an invaluable tool for marketers, allowing us to explore users’ interactions with our brands and social pages. A few months ago, Facebook added a whole list of features that now allows us to track the full interaction path that le ....
YouTube: Stricter Guidelines and more Monetisation
21/09/2017 SMK Editor
YouTube is aiming to curb inappropriate content by offering an appeal process to users whose videos were restricted from earning ad revenue. Is your video right or trite? YouTube is launching an array of new tools allowing for users to m ....
LinkedIn goes Tinder-style
21/09/2017 SMK Editor
LinkedIn has announced plans to let users to seek out and connect with experts, to either gain a mentor or new employment opportunities. Nope, nope, yes! Swipe. At present, the new feature is only available to a limited selection of San ....
Pinch-and-Zoom on Pinterest
20/09/2017 SMK Editor
Pinch-and-zoom is a simple feature that Pinterest probably should have had for a long time. ....
Snapchat uses AI to Crowd Surf concerts
20/09/2017 SMK Editor
Snapchat's latest AI driven feature lets users compile multiple snaps into an extended clip of their favourite musical performances. From Snap to clip ....
Social media hits Three Billion Users
20/09/2017 SMK Editor
The combined total of active users using social media platforms has passed the three billion mark. We are digitally social According to We Are Social and Hootsuite, out of 3.819 billion internet users, 3.028 billion engage in social medi ....
Facebook launches Messenger 2.1
19/09/2017 SMK Editor
Facebook has released Messenger 2.1, allowing businesses to automate customer conversations and boost NLP capabilities. Facebook Messenger: the sequel Facebook recently launched Messenger Platform 2.1 with NLP (natural language processin ....
Q&A comes to Google Maps & mobile Search
19/09/2017 SMK Editor
Google Maps and the ubiquitous Googl ....
Giphy to test sponsored GIFs
19/09/2017 SMK Editor
Giphy has joined the race to monetise. And so, sponsored GIFs will soon be coming to messaging tabs on a device near you. How will it work? Sponsored GIFfs are likely to slot in intuitively ....
Facebook Audience Network users to set own CPMs
18/09/2017 SMK Editor
Facebook has announced it will allow more control over high and low bids for ad placements. Cost per thousand impressions gets flexible ....
LinkedIn launches Company Pages Playbook
18/09/2017 SMK Editor
With over 13 million Company Pages available, LinkedIn has launched a smart guide to help businesses maximise their own Company Page. The yellow pages of now LinkedIn’s Company Pages are designed to help businesses build brand awar ....