LinkedIn loses court ruling to keep your profile private

27/09/2017 SMK Editor

A US judge has ruled at a company is legally allowed to scrape LinkedIn profiles for user data, despite protests from LinkedIn. Cough it up Information Technology and Services company hiQ is legally allowed to scrape data from public profiles on LinkedIn ....

Instagram Stories - redefining creativity?

27/09/2017 SMK Editor

The popularity of Instagram Stories is creating new marketing potential, capturing attention through the vertical video format. Vertical is the new horizontal According to Instagram, more than 50% of businesses have created a Story withi ....

Facebook Stories goes PC

26/09/2017 SMK Editor

Facebook is bringing its popular Stories function of short video and photo missives to the desktop. Oh and don’t forget, you have 24 hours Facebook Stories allows for users to string together an assortment of photos and videos, ado ....

Marketo goes to Google

26/09/2017 SMK Editor

B2B Marketing automation specialists Marketo has become the latest major firm to partner with Google for online services and distribution. Strategy and infrastructure Earlier in 2017, M ....

Amazon Influencer Program open for biz

26/09/2017 SMK Editor

Amazon is inviting YouTubers to help drive traffic and sales in return for a cut of the profits. Entry into the exclusive ....

Digital leads brands to unique business models

25/09/2017 SMK Editor

Brands like Foursquare and Dell are discovering new ways to pivot business strategies and create new inventive collaborations. B2C to B2B Foursquare has seen a significant transition in business practices since its initial launch back in ....

It's official: teens prefer Snapchat to Facebook

25/09/2017 SMK Editor

If the children are our future, data shows that Snapchat is shaping up well. ....

Social strategies to reach Gen Xers and baby boomers

22/09/2017 SMK Editor

The Pew Research Center has released a bunch of helpful social strategies to reach older generations via Facebook, Twitter, LinkedIn, and Pinterest. Reaching the aging crowd With Snapchat and Instagram cornering the market on millennials ....

Mobile before TV, the evolution of priority advertising

22/09/2017 SMK Editor

Facebook and mobile specific ads are more effective than adapting television ads to devices and the trend is reshaping how videos are formatted. News feeds first and all others second ....

Facebook begins Original Programming

22/09/2017 SMK Editor

Facebook has thrown down the gauntlet to streaming, by unveiling its own original video content, produced exclusively by its partners. Faceflix Facebook has rolled out original content to a small group of U.S. users via desktop, mobile, ....

The Highs and Lows of Facebook Analytics

21/09/2017 SMK Editor

Facebook  Analytics is an invaluable tool for marketers, allowing us to explore users’ interactions with our brands and social pages. A few months ago, Facebook added a whole list of features that now allows us to track the full interaction path that le ....