Facebook tweaks News Feed to reflect Video Views

16/02/2017 SMK Editor

Facebook has recently tweaked the News Feed, giving more weight to videos watched in their entirety Happy Endin ....

Instagram Stories threatening Snapchat's bottom line

16/02/2017 SMK Editor

Since launching last August, Instagram Stories has proved that if you can't beat 'em, join 'em. While Stories strongly borrows from Snapchat's winning format, now the feature is beginning to eat into Snapchat's user base. Snap it up ....

Study: most Aussies prefer mobile video ads

15/02/2017 SMK Editor

A new study shows that four out of five Australians now favour free, ad-sponsored mobile video content. Moving pics on the go The study from IAB spanned 24 countries and revealed that 30% of Australians watch long-form content on their mobile devices on ....

Study: Most Snapchat Ads Interactive

15/02/2017 SMK Editor

We know Snapchatters love to chat. Now it seems they like to engage with ads too. A new study has shown that the majority of Snapchat ads are interactive. Bright shiny things ....

Facebook Stories is Go

15/02/2017 SMK Editor

Last year Instagram launched its Snapchat-eqsue Stories, and whilst not exactly original, the feature's been a runaway success. Now Facebook is hoping to reproduce that easy win by launching its own version of Stories. Storybook ending Facebo ....

Stat Attack on Apps

14/02/2017 SMK Editor

Reports on the death of apps have been greatly exaggerated, according to the latest figures from the App Store. App-etite for more Since launching in 2008, the Apple App Store has processed over 140 billion downloads. At the recent iPhone 7 launc ....

Amazon Virtually Unstoppable

14/02/2017 SMK Editor

A recent job posting at Amazon has sent virtual ripples through online communities, as the retail juggernaut enters a new medium. That’s ‘Mr.’ Director of Virtual Reality, bub It would seem Amazon is putting together a ....

Twitter's enhanced Explore tab is one-stop shop for content

14/02/2017 SMK Editor

Another week, another Twitter update. This one seems rather handy though - a new Explore tab covering the most popular content types on the platform. The new Explorers Explore replaces the Moments tab, and is the place to find new stuff across li ....

Study: Teens choose Snapchat over Facebook and Instagram

13/02/2017 SMK Editor

The numbers are in: teens continue flocking to Snapchat - at the expense of stalwarts Facebook and Instagram. Numbers game The Taking Stock with Teens report from Piper Jaffray qui ....

Digital in 2017: An Overview by We Are Social

13/02/2017 SMK Editor

We Are Social has released its Digital in 2017: Global Overview report. It's packed with juicy details about all things online and social. Here ar ....

Martech Mashup: PYLON LinkedIn Engagement

13/02/2017 SMK Editor

LinkedIn looks set to seriously increase its targeting capabilities in 2017, thanks to a new partnership with big data outfit DataSift. Who's looking at you, kid? DataSift crunche ....