AI & DIGITAL MARKETING NEWS
Video at Core of Omni-Channel Campaigns
A new omnichannel offering from Innovid lets marketers use video throughout the customer journey. The outcome, the say, is rich, personal ad experiences that have real potential to boost sales. Personalisation at scale Innovid—a video marketing com ....
18/01/2017
Meriton manipulated TripAdvisor reviews: ACCC
18/01/2017 SMK Editor
The ACCC has issued proceedings against serviced apartment provider, Meriton, alleging misleading and deceptive conduct in relation to reviews posted on TripAdvisor. Posting fake online reviews has been a key focus for the ACCC for quite some time. In this case, t ....
Stat Attack: Users getting emoji fatigue
17/01/2017 SMK Editor
While 2016 was the year new emojis seemed to popping up quicker than a Kardashian selfie, a new study shows users aren't so enthusiastic for the smiley faces. Thumbs Down Research from YouGov Profiles reveals 59% of US millennials surveyed say brands ....
Beam offers new way to chat with colleagues
17/01/2017 SMK Editor
If you’re running Slack and managing a remote team, new instant voice calling service Beam might be music to your ears. Beam me up Scotty Bea ....
Zenly wants to know where you are
17/01/2017 SMK Editor
Location sharing app Zenly wants to make it easy for people to find you. Despite of privacy concerns, they’re aiming to make person-to-person precision tracking part of mainstream life. What it do ....
Martech Mashup: Dropbox's new bag of tricks
16/01/2017 SMK Editor
Dropbox has released a new bag of tricks for business users ahead of the holidays. Drop and run Dropbox has partnered with a ....
LinkedIn: How to think like a Tech Decision Maker
16/01/2017 SMK Editor
Do you want to speak tech? LinkedIn might be able to help, with a new study&n ....
Facebook: How to keep your data secure
16/01/2017 SMK Editor
The start of the new year is a great time to sweep out the cobwebs from your digital cupboards. So why not add increasing data security to that resolution list? Facebook thinks it’s a good idea, and has released ....
Amp up your presentations with Slidebean
13/01/2017 SMK Editor
New year, looking for a new way to jazz up your slide presentations? Consider taking Slidebean for a whirl. Smooth sailing Using the drag 'n' drop ethos, Slidebean lets you d ....
Social Ad Spend tipped to pass Newspaper Advertising
13/01/2017 SMK Editor
Social media ad spend is predicted to overtake global newspaper ad revenues by 2020. Post all about it Zenith Optimedia has released a report forecasting social media ad spend will account for 20% of all internet advertising by 2019, aro ....
Vimeo Refresh for Smart TV
13/01/2017 SMK Editor
Vimeo has rebuilt its TV experience, simultaneously launching a series of apps customised for multiple major smart TV platforms. Major platform coverage Vimeo’s new attack on the smart market starts by hitting all the big brands simult ....
PayPal and Squarespace team for Retail win
12/01/2017 SMK Editor
Life for online retailers has got a little bit easier, now that Squarespace customers can accept payments via PayPal. Money matters ....