AI & DIGITAL MARKETING NEWS
Christmas – legal approval
Once again, Christmas is rapidly approaching. As you consider how best to stuff your turkey, you might also turn your mind to sending some cheer to your customers and contacts, wishing them seasonal felicitations and all that. Do you need express consent? ....
20/12/2016
Year in Review: Twitter 2016
19/12/2016 SMK Editor
Of all the major platforms, 2016 has been the hardest on Twitter. User growth remained stagnant, trolls and abuse increased, while the share price dropped. So what does 2017 hold for Twitter? New features fall flat First of all, you can't acc ....
Year in Review: Facebook 2016
19/12/2016 SMK Editor
Most platforms experience the natural highs and lows, and ebbs and flows, of doing business over a typical year. Plainly, Facebook is no ordinary platform. Whether it was revenue, user growth or engagement, Facebook racked up wins virtually across the boar ....
Keeping the Ad Platforms Honest
19/12/2016 SMK Editor
Would you set a fox to guard the henhouse? If you’ve been using Facebook and solely relying on their data to optimise, then this is what you’ve actually allowed. Facebook came under fi ....
Google announces new AdWords reports for bricks-and-mortar businesses
16/12/2016 SMK Editor
Just in time for the silly season, two new AdWords reports announced by Google aim to make it easier for retailers to understand more about in-store shoppers. Where customers come from According to ....
Year in Review: LinkedIn 2016
16/12/2016 SMK Editor
Traditionally the sensible social network, LinkedIn has a surprisingly animated year. After being snapped up by Microsoft, LinkedIn responded by releasing a cavalcade of updates aimed at boosting engagement and luring advertisers. Early signs looks like its workin ....
Art and Online on a Shoestring: A Case Study
16/12/2016 SMK Editor
Resources can pose a significant challenge to any online promotion. For community organisations and not-for-profits, it can be a primary challenge. Resourcing can be more than mere finance. Successful campaigns also require a wealth of time and expertise. T ....
US users can't get enough of Facebook
15/12/2016 SMK Editor
Four in five Americans who use the internet are on Facebook, according to a new study by the Pew Research Center. Take ownership Pew surveyed 1520 American adults and found that 79% of online respondents use Facebook. The figure is streets ahead ....
UK adults lead the mobile revolution
15/12/2016 SMK Editor
British adults will use mobile devices more than desktop and laptop computers in 2016, according to eMarketer. New tech As media consumption continues to shift from traditional TV viewing to on-demand streaming and more casual phone and tablet b ....
Continuum provides one touch Omni Channel marketing
15/12/2016 SMK Editor
Marketers can easily create EDMs and push content automatically to audiences with PostUp’s new publishing suite. Content with a click of a button The email service provider recently launched ....
Harness AI for bucket list bliss with Any.do
14/12/2016 SMK Editor
Productivity app Any.do has just added some powerful new AI tools to help you power through your to-do list. Smarty pants Any.do now offers an AI assistant to keep its 15 million users on tr ....
onSocial Multi-streaming Live Video
14/12/2016 SMK Editor
BlueJeans—a company renowned for cloud-based video conferencing and comms services—has unveiled onSocial. It’s a multi-stream live video broadcasting platform that embraces social media for broad accessibility. Facebook Live plus onSoci ....