AI & DIGITAL MARKETING NEWS
Snapchat Smart Glasses: More than Spectacle?
Snapchat Spectacles up the ante in the wearable tech race. Their unique take on video capture and playback is fascinating to millennials and marketers alike. Wearable tech for the Snapchat generation The smart sunglasses let users snap 10-second videos, ....
14/12/2016
Pinterest launches Explore Publishing
13/12/2016 SMK Editor
Pinterest has launched Explore, a video-based portal that lets users dive into content from the platform's new partners. Group effort Pi ....
Facebook explores new ways to show multiple products
13/12/2016 SMK Editor
Facebook is testing a new way to show multiple products in the News Feed. More the merrier According to ....
Up to Speed: How Auto is driving sales on Instagram
12/12/2016 SMK Editor
Instagram might traditionally be associated with lifestyle, food, and beauty content. However a new report shows the auto industry (and its fan ....
Snapchat teams up with Foursquare
12/12/2016 SMK Editor
In an unlikely pairing, Snapchat has partnered with Foursquare to beef up its geo-targeting chops. Stay on target Foursquare will now power Snapchat's Geo Filters, so Snapchat can more accurately map where their customers and ads are served. ....
Martech Mashup: MailChimp's souped-up Dashboard
12/12/2016 SMK Editor
MailChimp has announced a raft of updates to its Dashboard, intended to make data more actionable for marketers. Big four The first n ....
Three big Periscope updates you need to know about
09/12/2016 SMK Editor
Periscope has just given content creators an early Christmas present, with three new tools to boost audience engagement. Favourites and friends A user's 10 most engaged followers will now be identified by a 'Superfan' icon and a scor ....
Facebook updates Metrics and Reporting
09/12/2016 SMK Editor
Facebook has just released a blog post outlining how it plans to update its metrics and reporting features. Made to measure The bigg ....
LinkedIn rolls out Audience Insights
09/12/2016 SMK Editor
LinkedIn has launched Audience Insights ....
Facebook Study: How messaging is revolutionising the conversation
08/12/2016 SMK Editor
Facebook has released a new study showing how messaging apps are changing the way we communicate. Here are the highlights. Message in a bot ....
Twitter's new tool to topple trolls
08/12/2016 SMK Editor
In it's ongoing battle against trolls, Twitter has a powerful new weapon that's been a long time in development. The much-anticipated Mute Button. Button it ....
Cyberlink brings Action Editing to Android
08/12/2016 SMK Editor
Earlier this year, Cyberlink launched Action Director 2 for Windows. Retailing for $59.99, it was designed for pro-level editing of action clips by viral-hopefuls. Of course, it was exclusively for desktop computers. ....