AI & DIGITAL MARKETING NEWS
Facebook tests new desktop layout for Brands
In the rush of the silly season you may have missed it - but Facebook is testing a new desktop layout. Easy does it The new look layout sports customisable sections, includng the middle column, along with templates for different business types. T ....
09/01/2017
Imgur goes social
06/01/2017 SMK Editor
One of the internet’s most popular repositories of GIFs and silly memes, Imgur has rolled out some distinctly social features for its updated mobile app. Instant chat and more Despite its huge online user base, ....
SMK Explores: What’s New in WordPress 4.7
06/01/2017 SMK Editor
Already one of the most recognisable CMS platforms on the market, the WordPress team is ramping up with the release of WordPress 4.7. Dubbed the ‘Vaughn’ update in honour of jazz singer Sarah Vaughan, WordPress 4.7 ....
Snapchat Aussie usage stats revealed
05/01/2017 SMK Editor
Snapchat has just announced its first ever Australian usage stats. It turns out four million Aussies are busy Snapping every day. Snap that Almost one third of these users are aged 18 - 24 years, followed by 25 - 34 years (28%), and 35+ (18%). ....
Yahoo Answers Gets Standalone App for iOS
05/01/2017 SMK Editor
For iPhone users, it’s about to get easier than ever before to read and follow up on other people’s embarrassing queries. Yahoo’s uber-popular question-and-answer site, Yahoo Answers, now has its own iOS app: ....
Google Amps-up App Promo Abilities
05/01/2017 SMK Editor
Off the back of an update to its targeting capabilities, Google says its Play store ads have generated over three billion app installs. Now the tech Giant wants to make it easier for marketers to promote their apps. Now, Google has unveiled three new features for ....
Facebook: How to boost brand loyalty
04/01/2017 SMK Editor
Who says brand loyalty is dead? A new study from Facebook suggests the opposite is true, even among millennials. True love? ....
Advertising Standards and Social: Are you up to speed?
01/01/2017 SMK Editor
The Advertising Standards Board (ASB) is the advertising industry’s self-regulatory body and reviews complaints about advertisements against various (mostly) voluntary industry codes. ....
Happy Holidays from SMK
21/12/2016 SMK Editor
As we're about to wrap up for 2016, we'd like to take the opportunity to thank all our readers and clients for their time and support over the past year. The last twelve months have been busy here at SMK Central Command. We've launched a bunch of new c ....
Year in Review: Google Search 2016
21/12/2016 SMK Editor
Google Search remains, even more than Facebook, a constant in our digital lives. Aside from ramping up security and adding functionality for things like flight bookings, in 2016 Google Search made no bones about the fact that it was evolving for mobile. And ....
Year in Review: Snapchat 2016
20/12/2016 SMK Editor
Without a doubt, 2016 was the year of Snapchat. Moving from millennial plaything to serious platform, Snapchat's successful features often "inspired" similar offerings from Facebook, Instagram, and WhatsApp. But can Snapchat translate all that tracti ....
Year in Review: Instagram 2016
20/12/2016 SMK Editor
Instagram had a steady-as-she goes sort of year. We saw stable growth, but no huge changes or updates. Adopting a "if-it-ain't-broke" approach, Instagram's biggest news was probably ....