New Research Accuses Google of Ripping off Video Advertisers
Ad intelligence firm Adalytics has busted Google’s TrueView video campaign offering wide open - or so it claims. According to its research, Google has been charging brands for videos shown on “websites and apps in which the consumer experie ....
21/07/2023
LinkedIn Updates Algorithm To Reward More Professional Content
16/07/2023 Russell Hughes
LinkedIn’s editor-in-chief Dan Roth has lifted the lid on what brands need to do to amplify reach and engagement - especially as the platform recently updated its algorithm in response to user feedback saying that there was too much personal ....
TikTok Streamlines Video Creation With New AI Script Generator
14/07/2023 Russell Hughes
TikTok has launched a new free tool that can help marketers create scripts for TikTok videos in seconds. Called Script Generator, the tool is available to TikTok Creative Centre users with a desktop TikT ....
Meta’s Twitter Clone Tops 100m Members In Under 5 Days
12/07/2023 Russell Hughes
Twitter alternative Threads has become the quickest app to reach 100 million members after it was launched on Wednesday 5 July, a day earlier than scheduled. Incredibly, it hit 30 million users after 24 hours and 70 million within 48 hours. ....
Google Announces New AI-Powered Ad Options
10/07/2023 Russell Hughes
Google’s new Demand Gen and Video View campaigns will give advertisers extra ways to use AI for asset creation and ad targeting - and will make it easier for marketers to connect with consumers and drive intent from mid-funnel to purchase. ....
How Instagram Expanded Its Broadcast Channels
05/07/2023 Russell Hughes
After the success of its February 2023 launch, Instagram has expanded its Broadcast channels to creators across the globe. Broadcast channels let creators and brands talk directly to their audience via ....
WhatsApp Expand Business Messaging Offerings
03/07/2023 Russell Hughes
Meta is adding tools to Whatsapp Business that will help businesses connect with customers more efficiently. One of these tools allows brands to launch Facebook and Instagram ads without needing an acc ....
Meta Expands Instagram Reels Ads & Tests Music Optimisation
29/06/2023 Russell Hughes
Reels now account for more than 50% of the time people spend on Facebook and Instagram, while the short-form videos are being re-shared at a rate of 2 billion per day - a number that has doubled over the past six months. Reels con ....
LinkedIn Expands Thought Leadership; Conversation Ads
28/06/2023 Russell Hughes
For marketers looking for new ways to connect with their audience on LinkedIn, there is some good news on the way! LinkedIn is making its Thought Leader Ads and Conversation Ads more widely available from July. ....
[NEW REPORT] Accenture Explores Impact Of Privacy Changes On Marketing
23/06/2023 Russell Hughes
Marketers are being forced to find different ways to advertise due to privacy regulations phasing out data tracking elements such as cookies. Cookies are (or were) great because they allowed marketers to retarget audiences, but that’s all cha ....
Meta Reveals New “Performance Five” Optimisation Best Practices
23/06/2023 Russell Hughes
Meta has released its ‘Performance 5’ framework to help advertisers get the most out of their campaigns. Alvin Bo ....
Instagram’s New Twitter Clone Expected to Launch Soon
21/06/2023 Russell Hughes
Is no platform safe from Meta’s army of clone technicians? Not content with copying TikTok’s recipe for success, Meta has told a ‘select group of creators’ that it will be launching a Twitter clone this year. ....