[SMK] Social Media Knowledge

Digital Marketing News

Social Media Fail: Microsoft

Technology is a genuine wonder of the world, but some concepts are best left to The Jetsons and Futurama. Too smart for her own good Earlier this year, Microsoft launched a chatbot using the Twitter account TayTweets (@TayandYou) with the intention of re ....

19/05/2016

Video's going nuts on Snapchat

18/05/2016 SMK Editor

Snapchat might be know for its ephemeral messaging feature, but video is becoming kind of a big deal on the app. Visionary? Snapchat video started to get big around May 2015, when daily views were a respectably 4 billion. Now Sna ....

Instagram buys up big on video

18/05/2016 SMK Editor

If images aren't doing enough for you, Instagram's latest feature might just be the ticket. The Facebook-owned app is adding video channels to the Explore Tab, continuing their embrace of moving pictures. On a silver platter The most prom ....

SMK's app of the week: Encode

17/05/2016 SMK Editor

As the days become shorter and the weather cools, you'll probably be spending more time indoors. Sure, you could spend it binge-watching House of Cards on Netflix. But when you're done with Frank Underwood, why not learn something new? Like coding. ....

Edit on-the-go with Videorama

17/05/2016 SMK Editor

Video's one of the most shareable content on social, but anyone who's ever had to edit a mini masterpiece knows patching all that footage together can be technical and time-consuming. Something that new app  ....

Number Crunch: Periscope

16/05/2016 SMK Editor

Live streaming is so hot right now. While Facebook has been throwing its considerable weight into the game - Periscope was one of the first. Read on to find out more about the plucky live streaming video app. Friends in high places Periscope was ....

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MarTech Monday: Boomerang for Gmail

16/05/2016 SMK Editor

Timing can be everything - unfortunately our lives seldom let us attend to everything at the perfect pace. That's where Boomerang for Gmail kicks in. Boomerang Boomer ....

They say imitation is the sincerest form of flattery. They also say Facebook's appetite to be all things to everyone is insatiable.  Now it looks like Facebook is working on its own Snapchat-style app. Oh, Snap According to ....

Enterprising Gmail app adds Exchange

13/05/2016 SMK Editor

Corporate email just became a little more familiar for most Android users as Google's Gmail app introduces support for Microsoft Exchange accounts. All-encompassing apps The feature was previously available in the Gmail app on Google's own Nexus ....

Instagram Report Q1 2016

13/05/2016 SMK Editor

Online Circle Digital has just released the Instagram Report – Australia Q1 2016. Through the analysis of 21 different industries and over 550 Australian brand and social media influencer accounts, the report ranks the largest and most engage Instagram accou ....

Do you often send bulk emails, but want to add more of a personal touch before hitting BCC? A new tool helps you clone and tailor your Gmail messages. Double by numbers ....

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Facebook Promotions – tips & traps

12/05/2016 SMK Editor

Facebook is awash with consumer promotions, but not all of what you see is allowed. What promotions can you run on Facebook? Entry mechanics The Promotions Guidelines and Platform Policies contain rules about entry mechanics. You can ask ....