[SMK] AI & Digital Marketing Capability Transformation

AI & DIGITAL MARKETING NEWS

Martech Mashup: Google Knowledge Panels

Google has launched a verification process for folks representing brands online. However, it’s exclusively for brands that already hav ....

16/07/2018

Snapchat allows Chat Clearing

13/07/2018 SMK Editor

We’re not always our best selves online, so now Snapchat wants to help users do a bit of personal spring cleaning. Did I say THAT? Snapchat is finally giving users  ....

Facebook is piloting a new subscriptions feature for small numbered groups, and continues to provide support for admins and foster community leadership. ....

Facebook helps Creatives

13/07/2018 SMK Editor

Facebook has been testing new tools and experiences for content creators, and has shared their latest in community engagement and presence. Growing the op F ....

The Google Play console is set to give new tools to app admins managing subscription-based products. Subs price management ....

LinkedIn adds Sponsored Carousel Ads

12/07/2018 SMK Editor

LinkedIn in is again following the lead of its social competitors, this time with the addition of carousel ads of sponsored content. Professionally social Brands will soon be able to include a total of ten cards per carousel ad, each containing a customi ....

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Facebook goes Interactive with Video

12/07/2018 SMK Editor

Facebook wants users to go “truly interactive”, step away from passive viewing and become more participatory - in videos at least. Engage The social network wants online viewing audiences to participate with live-streamed content, ....

Late June has seen Google launch some new AdWords features to improve management and measurement of success for YouTube promos. The sell and the salient facts ....

Get shopping with Instagram Stories

11/07/2018 SMK Editor

The adage of look-but-don’t-touch is going out of fashion as Instagram brings shopping fashionably in-app. Peruse, ponder, purchase Instagram users will soon notice that if a post happens to contain an ....

Why Facebook now requires Consent

11/07/2018 SMK Editor

In a continuing effort to crack down on advertisers looking to employ mass phone targeting and email targeting, Facebook has explicitly stated permission fro ....

Buy tickets through Snapchat

10/07/2018 SMK Editor

Snapchat working with SeatGeek is bringing the ability to buy event tickets directly through the app. Easy buyin’ Having previously tested e-commerce features since the start of the year, ....

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LinkedIn launches Your Commute

10/07/2018 SMK Editor

LinkedIn is launching a travel time calculator for time-conscious job seekers. Going the distance According to LinkedIn, 85% of US employees would be willing to take a pay cut if it meant cutting down their commute, which is why the new ....