AI & DIGITAL MARKETING NEWS
Snapchat Advertisers to Sell through Lenses
Snapchat is launching its own Shoppable AR, to make selling through lenses even easier for advertisers to capitalise. $elfies Launching Sponsored Lenses back in 2015, Snapchat is now offering a way to ....
15/05/2018
Stat Attack: iPhone In-App Spending on the Rise
14/05/2018 SMK Editor
In 2017, US iPhone users spent 23% more on in app purchases than in 2016. Tasty Apple Apple iPhone consumers spent an average of $58 per active user in 2017, compared to $47 per active user a year earlier. ....
Martech Mashup: MailChimp beyond Millennials
14/05/2018 SMK Editor
How do you reckon Gen Z wants you to reach out to them? It’s not social and it’s not SMS. Plus, this is a story about MailChimp, so it’s obviously… eDM to get to Z Whatever you may think of the media habits of Gen Z&mdash ....
Billions of Instagram photos quietly harvested by Facebook
14/05/2018 SMK Editor
Facebook announced at their last F8 conference that the company has been collecting Instagram photos in order to “enhance the company’s artificial intelligence technology.” Were users aware? Nope. Once more, Facebook ha ....
Snapchat pivots back to chronological - for some
11/05/2018 SMK Editor
Snapchat’s recent redesign was perhaps the most controversial, and unpopular, move in its relatively short life. After digging the heels in early, it looks like Snapchat is bowing to public pressure, in part at least. ....
Report: Despite everything, Facebook users Habits largely Unchanged
11/05/2018 SMK Editor
In the wake of the Cambridge Analytica fallout, it appears Facebook users have not made significant changes to their security settings. Change is hard The Wall Street Journal reported that, by and large, Facebook ....
Facebook Top Tips on Local News Subscription Accelerator
11/05/2018 SMK Editor
14 US metro news publishers recently gathered in New York to share their best practices and tips using the Facebook Journalism Project. The best ways to read all about it The publishers focused on foundations such as developing performan ....
G Suite updates Access Control
10/05/2018 SMK Editor
Here’s a handy update for G Suite Admins: it’s now easier to share files through Gmail, Calendar, and associated apps. ....
Facebook Stories and Instagram Boomerang add AR Drawing
10/05/2018 SMK Editor
Both the Facebook and Instagram apps will soon be launching an augmented reality feature that will allow users to draw on the world around them. Paint the town A feature, accessed via Facebook Camera, will enable Instagram and Facebook u ....
Snapchat expands Lens Studio features
10/05/2018 SMK Editor
Following the success of Snapchat’s Lens Studio, the platform is releasing seven new templates for face lenses. Face of the future Snappy developers will now be able to ....
Caution: Noses in selfies may be smaller than they appear
09/05/2018 SMK Editor
Vox has released a short video tackling the dilemma of why noses seem larger in selfies rather than IRL. Big nose, small lie According to Vox, in 2017 alone the misrepresentation of noses in selfies has been driving social network users ....
Facebook loses to Google in traffic for publishers
09/05/2018 SMK Editor
New data from analytics company Parse.ly reveals Google has overtaken Facebook in becoming publishers’ most productive source for gaining external views. Changing of the times The latest information, gathered from some 2500 publish ....