Martech Mashup: 5 Ways to up Online Sales

11/12/2017 SMK Editor

As the retail world gears up for the gift-giving season, MailChimp has offered its top five tips for converting online. Short version To paraphrase, the crux of MailChimp’s advice is: Turn transactional comms into subtle promos. ....

Instagram Stories get Supersized

08/12/2017 SMK Editor

Instagram Stories continues to get bigger, literally and figuratively. Now previews for Stories are twice as big in the feed. Storybook ending? Previously, Stories were displayed at the top of the Instagram feed.    ....

Facebook dials up Dynamic Ads

08/12/2017 SMK Editor

Back in May Facebook launched Dynamic Ads for Travel, a service designed to help travel providers attract more bookings. Things have been goi ....

Sponsored Messages coming to Messenger

08/12/2017 SMK Editor

Facebook continues to open Messenger up to brands, whether users are asking for it or not. This time, it's sponsored messages getting attention. ....

Facebook moves in on Pinterest popularity

07/12/2017 SMK Editor

Facebook recently announced “Sets,” allowing users to create groupings of specific posts around niche interests, a method more than reminiscent of Pinterest. Facebook gets ‘Pinteresting’ Yet another step in a long ....

Facebook toys with new Status Message

07/12/2017 SMK Editor

Facebook is currently testing an option for users to set an expiration date on statuses up to 101 c ....

PayPal now available through Messenger

07/12/2017 SMK Editor

PayPal has announced users will soon be able to send and receive person-to-person transactions through Messenger. Pay a pal through chat In 2016, PayPal and Facebook announced a strengthened partnership allowing US customers to shop onli ....

Facebook Feed explores Alternative News

06/12/2017 SMK Editor

Facebook has announced Explore, a fresh ad-free News Feed delivering content from their partnered publishers. News customised for you Last February, users may have noticed a new option at the bottom of their mobile Facebook Home section ....

Twitter finally brings Video to Ad Format

06/12/2017 SMK Editor

Twitter has revealed plans to add a video-centric ad format designed to wring more engagement out of users. Video adds character to Twitter The new service, ....

Facebook releases Hidden Animations

06/12/2017 SMK Editor

Facebook is rolling out an update to keywords triggering accompanying animations when posted, having already experimented with words like “xoxo ....

Facebook launches News Subscriptions

05/12/2017 SMK Editor

Facebook has finally launched its long-planned subscription service for 10 media outlets partnered with the popular social network. Big news comes to Pages The Washington Post, The Telegraph, CNN, The New York Times, The Boston Globe, Th ....