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AI & DIGITAL MARKETING NEWS

Martech Mashup: AdWords Express adds Goals

AdWords Express now lets users decide which goal they'd like to achieve through specific online ads. Three goals for your business ....

18/09/2017

After a promising first quarter, Twitter has failed to add any new users in the second quarter of 2017. Blue bird sings a softer song At 328 million users, Twitter has plateaued for a consecutive quarter. With a rocky track record, the p ....

Facebook Stories goes public

15/09/2017 SMK Editor

No longer are Facebook Stories relegated to approved friends and family, now you can publicly share your Stories through public followers. We’ve never met, but this is my Story The Public setting found in your dashboard now offers ....

Facebook now lets brands track metrics around video re-shares, including which Pages are re-sharing their content. Replays for larger audiences Following demands for more information on which Pages are re-sharing Facebook is providing ju ....

Investment in traditional media is becoming less popular as internet based marketing trends towards being the dominant strategy for ad revenue. Internet killed the television star According to the UK based ....

For the first time ever, Facebook is building a video chat device for home use, the first significant hardware product to be released from their Building 8 lab. Zuckerberg’s plan to bring users closer together The new device is rum ....

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Pinterest is launching Pinterest Search and Lens on home feeds, in a effort to boost mobile and visual searches through the platform. Seek and pin with more efficiency ....

Are your apps spying on you?

13/09/2017 SMK Editor

When you install an app, you give it permission to do things on your device. It’s so ubiquitous that most folks barely consider: how much privacy is being given away? Is the risk real? Mobile endpoint security firm Lookout has discovered th ....

Messenger app Discord—hitherto known for providing text and voice comms for gamers—has launched screen-share and video chat services. Compete Discord isn’t shy about their intentions. The tagline at the top of their ....

Google guidance for better ads

13/09/2017 SMK Editor

Google has released guidance for publishers to steer the internet into a less annoying place, led by better advertising. Avoid the an ....

WhatsApp's new features for Brands

12/09/2017 SMK Editor

WhatsApp has announced some a new app that will be music to many a marketer's ear.  What’s Up? WhatsApp business, that’s what WhatsApp is planning to release a new app, creatively called WhatsApp Small and Medium Bus ....

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Facebook is adding meta-data to all links appearing in the News Feed, and websites will have to make sure their pages are inline with the new criteria. Flipping through the pages In its ongoing quest to curtain clickbait, Facebook will b ....